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Recession-Proofing Your Brand Strategy
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
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How Advertisers Can Help Create a Brand Safe Metaverse
The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy.
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The Rice Krispies’ Brand Mascots Are Ready for Halloween!
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
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Which Brand Mascot is Officially a Twitch Star?
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
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The Era of Cultural Transparency in Advertising
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
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Look to the Past, to Survive the Future
Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.
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Five Strategies for Winning the Price War When You Don’t have the Lowest Price
The best way to win a price war is to avoid engaging in one.
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AWAPAC 2022 Trends Report
We are proud to present this year’s Advertising Week APAC 2022 Trends Report, provided with Clear Hayes.
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Is SEO Your Best Bet During a Recession?
Bolstering your SEO is a way to help safeguard your digital business during an economic slump.
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Contextual Now Powered by Dynamic Audience Signals Is the Best of Both Worlds
Cookie deprecation is causing a good deal of anxiety in our ecosystem—even with the recently announced Google Chrome reprieve of its disappearing cookie until 2024.
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Making Waves: WHISKAS® and MediaCom Gave Cats Custom Amazon Boxes to Play In
In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners.
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Global Teams and Instant Updates: How Brands Can Be Agile and Coherent in Today’s Fast-Paced Media World
With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.
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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing
Here are some of the top ways to optimize your content marketing ROI right away.
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Making Waves: Dentsu X on How Brands Can Build Lifetime Customers
Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging, and action.
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A New Era in Automotive Advertising: How Brands Can Achieve Long-Term Success
The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.
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Back-to-School Needs: 21st-Century Fundraising Platforms
Whoever solves these challenges, and solves them in disparate group contexts — public, private, charter schools, co-op schools — will be a hero to parents and their investors.
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How Advertisers Can Adapt to the New Privacy Ecosystem
Brands and marketers need to look at the new privacy ecosystem not as a threat, but instead as an opportunity.
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The 3 Top Video Marketing Metrics to Assess Performance
There’s little doubt that video content marketing works, which is why so many brands use it. The key is to exercise thoughtfulness and patience when it comes to evaluating each video’s success.
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Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
While digital advertising is not brand new, its usefulness is valued because it is so trackable.
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Entrepreneurial Hot Take: If “Anyone Can Do It,” What’s the Secret to Breaking Through?
While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.
_Editorial
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