_Editorial Archives

Destination Branding Comes of Age

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.

Up in the Air: Bringing Consumer Confidence Back Down to Earth

Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.

So, You Want to Future-Proof Your Organization?

What kind of company are you and what kind of company do you strive to be?

How to Link Attention to Brand Performance

By ensuring these five areas are working together in harmony, marketers and advertisers can ensure that they are able to harness the power of attention within their campaigns.

Inside the Black Media Upfronts… Success or Failure

Equity was what the Black Upfronts promised black-owned media companies. Instead, the landscape feels more barren than ever.

PopIcon Design Evolution: Hootsuite’s Owly

If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.

Navigating the Walled Garden Landscape – a Q&A with Emma Lacey, SVP EMEA at Zefr

Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.

How to Be a Modern-Day Influencer Manager

Here are some things I learned along the way for brands and businesses to consider when working with influencers.

Rethinking the Framework of Brand Response to Tragedies

When a brand does decide to engage, having the right internal and external team is essential to figuring out what a brand’s values are, what causes are important to them, and how they speak about those causes when the time comes.

Are You Listening to Customers? – Assessing CX Feedback

It’s time companies switch from the old way of doing things — asking for feedback — and start gathering feedback through their customers’ behavior.

Becoming a B Corp: Six Tips for Agencies Who Want to Achieve Certification

We’re calling on other agencies across the industry to start their B Corp journey, and as such, I’d like to share six key pieces of practical advice for those who want to achieve the certification.

What Got Us Here Won’t Get Us to the Future. Why the Digital Advertising Industry Should Move Toward an Opt-in Internet

As we move to a world beyond cookies, as an industry we have the opportunity to build a better internet that is based on new levels of trust and understanding, but which preserves the value exchange of relevant advertising for amazing, free content.

How Women’s Football Can Capitalise on the UEFA Women’s EURO Success

The biggest legacy the Women’s EURO can leave England is a rise in grassroots football – where there are hugely important societal benefits at a local community level to be made.

Netflix Proves Water Cooler Moments Still Flow: Can It Do the Same for Advertising?

Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.

What B2B Marketers Can Learn From MrBeast, The World’s Most Successful YouTuber

While every marketer has a few tricks up their sleeves, MrBeast teaches us what it’s like to be a marketing magician, masterfully combining channels and functions to meet the needs of his growing audience.

Frute Brute Returns to the Monster Cereals Lineup!

Halloween cereal enthusiasts, get ready to scream your spooktacular hearts out! It is the start of August 2022 and General Mills’ Monster Cereals are back earlier than ever.

When the M&A Deal Falters

What’s more detrimental than a public break up of a relationship or deal, is witnessing a brand that bends in all directions to get the deal done, at the cost of losing sight of what it stands for.

Navigating Community Management in the Metaverse

As the Metaverse becomes a more popular place for consumers to gather, issues surrounding the behavior of some and how to enforce standards will become further pronounced, and as much in the mirror-world, tough to predict.

Let’s Set the Record Straight: ‘Specialization’ Does Not Kill Creativity

The creative world, alongside other disciplines, needs both specialists and generalists. But it’s time to correct the misconceptions.

Catching up – a Breakdown of U.S. State Privacy Laws Since 2021

For businesses assessing the programmatic industry, long-term thinking should become standardized, with companies proactively building privacy into their infrastructure and practices. Businesses that wait will fall behind.

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