_Editorial

Over the last few years, we’ve gone through all our products and set up our site tags in a way that’s consistent, durable, and scales with our measurement needs.

This Route to Ready video focuses on digital transformation in creating new customer experiences.

To maintain growth, the work of brands is twofold: Convert existing demand while creating a pipeline for future demand.

Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.

Episode 9 will focus on customer-centric trends fueling the future of automotive including earned loyalty, personalized experiences, and frictionless purchases.

Join us for new higher education and employment research conducted with Ipsos, as well as a fireside chat with Jessica Jensen, Chief Marketing Officer of Indeed

Our CPA at the lowest stage of the funnel was 55% lower than that of the in-stream-only campaign.

As creators continue to blur the line between traditional and digital, sports fans like me and my college pals are shifting to watch even more, together, on CTV.

To continue driving recovery and capturing demand in 2022, we’re launching a new Travel On Air series.

Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.

Amid a fast-changing media landscape — where viewers determine what, how, and when they want to watch content — brands have an opportunity to move quickly to reach people where they are.

Learn how Rothy’s were able to use automation to increase impressions, conversions, and revenue.

Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.

Creative is fundamental to campaign success. No matter what your goals are, a centralized suite of tools can be used to drive both efficiency and scale.

Advertisers have many options to connect with multicultural audiences — staying relevant during key moments, leveraging tools to inform targeting decisions, and, most of all, keeping these audiences top of mind when creating video content.

To ensure the best work, brands must also empower creators with trust, partnership, and practicality.

From feeling inspired from a cooking recipe or trying to figure out how to tire out your dog, these days inspiration can strike anytime, anywhere–presenting unique opportunities for retailers.

In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.

In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.

Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.