_Editorial Archives

We Need To Talk About Dialogue Marketing

Businesses – with the help of experts – can use technical tricks and proxies that help to make comparisons, develop scenarios, or use test & learn approaches.

With TikTok Taking Over, Here’s What Marketers Need to Know

With TikTok’s ad revenue set to increase from $3.88 billion in 2021 to $11.64 billion in 2022, it’s clear that this platform will have staying power among brands, marketers and consumers themselves.

Why Back-to-School is a Dangerous Time for Advertisers

Fueled by new-gen tech and a boom in digital retail, the back-to-school season will be more profitable than ever this year: but brands that thrive will need to do their homework.

American Insurance Ads Are Damn Good. A Look at Why We Love Them, Remember Them and Why They Resonate With Us Year After Year.

A review of System1’s database for recently tested ads in this sector provides a veritable case study in utilizing fluent devices effectively–specifically characters and creative tropes–to drive distinctiveness in an otherwise crowded category.

Should Your Brand Speak Up or Stay Out of Political Moments?

People can’t fault a brand for wanting to turn a profit or increase its target reach, but they can — and will — choose to buy only from one they feel aligns with them and is worth supporting.

How to Put Marketers in a Better Position for the Retirement of Third-Party Cookies

A Q&A with Chris Hogg, Global Head of Platform Sales at Lotame

Journey Advertising 101

Putting yourself in your customers’ shoes is critical to understanding their needs and how you can be of assistance without becoming an annoyance.

Geoffrey the Giraffe, and Toys’R’Us, is Coming to Macy’s!

What happens when there’s a Toys”R”Us inside every Macy’s?

Getting Savvy on Snap: Creative Components for Successful Ad Campaigns

Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.

The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte

Now is the time for action. Begin testing different solutions that do not rely on identified users and develop effective strategies that can deliver performance and scale.

4 Ways to Maximize the Return on Virtual Meeting Content

Bringing attendees content they can’t look away from will not only give your attendance and engagement numbers a boost, but will turn up the fun in an otherwise mundane process.

Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation

Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences.

Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics

Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.

Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads

ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.

Why the Open Web Is the Yin to Retail Media Networks’ Yang

When advertisers securely share first-party data with the supply-side, retailers and publishers can segment their respective audiences for targeting on their sites.

The Future May Be Robots, and That Might Be What News Media Needs

It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.

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