_Editorial

Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia, shares how an emphasis on first-party data is helping the auto brand become a more customer-centric company. For many years, Kia’s innovative designs, combined with traditional marketing techniques, have been enough to drive our business forward. But traditional marketing practices and the technologies that power…

Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.

The Google Ads privacy playbook has been recently updated to better represent how Google is committed to supporting businesses of all sizes. Namely, this version includes the latest best practices, Google Ads solutions, and global customer success stories to help you prepare for a privacy-first digital marketing landscape. Prioritizing investments in  data and insights We’ve updated our privacy and performance…

Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.

Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best. 

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both. 

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.