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Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent
Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.
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Customization in Your Pocket – Restaurant Apps Done Right
Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!
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The First Rule of Branding Has Nothing to Do With Branding
Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.
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As a Recession Looms, Automation Helps Brands Do More with Less
No matter how an economic recession may affect your business, automation offers an overall chance to do more with less—and its gains will continue to prove value when happier times come.
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What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?
Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.
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Post-Privacy Marketing: Doing More With Less Data
When it comes to upskilling there’s no time like the present.
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Facing a Recession, Enterprise Franchise Brands Should Go Local
Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.
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How We Can Achieve Brand Safety In Podcasting
It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.
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The New(Ish) World of Retail Loyalty
Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.
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Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns
Thanks to the greatly improved state of data analytics and measurement, if you embrace this holistic approach, you will benefit from an almost constant learning state.
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The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty
If a campaign’s tactics and messaging aren’t adapting to voter reactions to real-time shifts in the macro environment around them, they very well might end up as the next case study in “how did we not see this coming?”
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How to Squeeze More Value Out of Your Internship
Yes, choosing a path can be daunting. Be bold, be fearless and take control now.
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Recession-Proofing Your Brand Strategy
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
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How Advertisers Can Help Create a Brand Safe Metaverse
The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy.
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The Rice Krispies’ Brand Mascots Are Ready for Halloween!
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
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Which Brand Mascot is Officially a Twitch Star?
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
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The Era of Cultural Transparency in Advertising
This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.
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Look to the Past, to Survive the Future
Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.
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Five Strategies for Winning the Price War When You Don’t have the Lowest Price
The best way to win a price war is to avoid engaging in one.
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AWAPAC 2022 Trends Report
We are proud to present this year’s Advertising Week APAC 2022 Trends Report, provided with Clear Hayes.
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