_Editorial Archives

On the Rise – The Growing Power of Women’s Football

There is no doubt that the club level of the women’s game is still playing catch up with variations in standards affecting credibility, but this is changing.

Think Targeted Advertising Is Over? Think Again

If advertisers can look beyond the chaos of the current moment to see the opportunity that it presents, they will find new spaces to innovate, grow, and thrive even in the challenging conditions that lie ahead.

Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How

Political campaigns must use context to meet voters where they are, and at the right moment, to be most effective. And that just might mean meeting a potential voter in the metaverse.

Collaborating With Creators – the Key to TikTok Success

For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.

Why Automated Technology Should Have Adaptability Built Into Its Design

The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.

Getting Your Media Buy To Measure Up

Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.

Going Live With Twitch Content Creators

Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.

Employees Are The New Customers

It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand.

Achieving Relevance in the Face of Chaos

That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.

What are Brand Mascots Tweeting About in Summer 2022?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

The Unexpected Brands Getting Creative on TikTok

We wanted to explore the challenges facing brands today, and understand how smart marketers are overcoming them. So we got together some of the best and brightest minds in the business at Advertising Week Europe to talk through the big issues.

5 Ways To Build Rich Customer Relationships in the Metaverse

While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so.

4 Reasons We’re Piloting a 4-Day Workweek

With four-day workweeks steadily becoming “a thing,” we wanted to know if it’s possible and, if so, how to pull it off gracefully.

Stop Wasting Money on Organic Visitors

Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.

How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs

The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.

All Hail the Rise of Super Apps: And How Savvy Retail Players Can Claim a Slice of the Action

In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services.

A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly

A Conversation with Victor Lee, President of Advantage Unified Commerce

Media, Commerce and Marketing are One Industry – Publishers Need to Support It

The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.

What Marketers Need to Know about the Metaverse

Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.

As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last?

While we hope the uncertainty and craziness of COVID-19 are in the rearview mirror at this point, we can take the lessons we learned and how we evolved as we move ahead.

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