_Editorial Archives

Is SEO Your Best Bet During a Recession?

Bolstering your SEO is a way to help safeguard your digital business during an economic slump.

Contextual Now Powered by Dynamic Audience Signals Is the Best of Both Worlds

Cookie deprecation is causing a good deal of anxiety in our ecosystem—even with the recently announced Google Chrome reprieve of its disappearing cookie until 2024.

Making Waves: WHISKAS® and MediaCom Gave Cats Custom Amazon Boxes to Play In

In 2021, WHISKAS® worked with MediaCom and Amazon Ads to better connect with tech-savvy pet owners.

Global Teams and Instant Updates: How Brands Can Be Agile and Coherent in Today’s Fast-Paced Media World

With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing

Here are some of the top ways to optimize your content marketing ROI right away.

Making Waves: Dentsu X on How Brands Can Build Lifetime Customers

Sanjay Nazerali of dentsu X dives into how companies can connect with consumers in more meaningful ways through purpose, messaging, and action.

A New Era in Automotive Advertising: How Brands Can Achieve Long-Term Success

The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.

Back-to-School Needs: 21st-Century Fundraising Platforms

Whoever solves these challenges, and solves them in disparate group contexts — public, private, charter schools, co-op schools — will be a hero to parents and their investors.

How Advertisers Can Adapt to the New Privacy Ecosystem

Brands and marketers need to look at the new privacy ecosystem not as a threat, but instead as an opportunity.

The 3 Top Video Marketing Metrics to Assess Performance

There’s little doubt that video content marketing works, which is why so many brands use it. The key is to exercise thoughtfulness and patience when it comes to evaluating each video’s success.

Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster

While digital advertising is not brand new, its usefulness is valued because it is so trackable.

Entrepreneurial Hot Take: If “Anyone Can Do It,” What’s the Secret to Breaking Through?

While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.

Destination Branding Comes of Age

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.

Up in the Air: Bringing Consumer Confidence Back Down to Earth

Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.

So, You Want to Future-Proof Your Organization?

What kind of company are you and what kind of company do you strive to be?

How to Link Attention to Brand Performance

By ensuring these five areas are working together in harmony, marketers and advertisers can ensure that they are able to harness the power of attention within their campaigns.

Inside the Black Media Upfronts… Success or Failure

Equity was what the Black Upfronts promised black-owned media companies. Instead, the landscape feels more barren than ever.

PopIcon Design Evolution: Hootsuite’s Owly

If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.

Navigating the Walled Garden Landscape – a Q&A with Emma Lacey, SVP EMEA at Zefr

Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.

How to Be a Modern-Day Influencer Manager

Here are some things I learned along the way for brands and businesses to consider when working with influencers.

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