_Editorial Archives

Why Resilient Product Life Cycles Deepen Consumer Loyalty

As people become more aware of the consequences of their purchasing behaviours, they’re looking to drastically reduce their carbon footprints and stick with brands that help them do it.

Poor Localization Practices Can Not Only Impact Your Marketing Strategies, but Your Sales. Here’s What Brands Need to Know to Localize Effectively.

When launching into a new market, get on the ground, do your homework and educate yourself about that market.

Why Customer Support Is the Key to Building a Successful Programmatic Business

The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.

3 Mistakes Consumer Brands Are Making in the Metaverse

The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand.

What Can Brands Learn About ‘Experience’ From Glastonbury

Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection.

The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For

The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.

Why Emotional Engagement Is the Heartbeat of Digital User Experience – and What Retailers Can Do to Enhance It

Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.

80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession

The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.

Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”

The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend

By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how do you choose the right kind of influencer to match your goals? And…

Why Apps Are Stealing the Show From the iPhone on Its 15th Birthday

Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.

AWEurope 2022 Trend Report

This year’s Advertising Week Europe focused on celebrating London as the Creative Capital while cultivating an environment for thought-provoking discussions, generating new ideas and collaborating with the best of the best.

2 Become 1: The Art of the Perfect Merger

High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.

Five Guiding Principles for Marketers Entering Web3/the Metaverse

The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.

With AVOD on the Rise, Marketers Must Prioritize User Experience

With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.

Is Disney’s Developing Tech Stack a Canary in the Google Coalmine?

The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.

Understanding Asian American Retail Consumers

By 2024, Asian American buying power is projected to reach $1.6 trillion

The Secret to Heightened, Scalable Personalization? Standardization

Thanks to advances in technology, engineering, and — perhaps most importantly — AI and ML capabilities, platforms and brands can individualize interfaces to meet users’ needs.

How Brands Can Transform Their Measurement Framework to Drive Organizational Change

An effective measurement framework will give you the data to continue moving the business forward and serve your customers’ needs.

What my Friendship with Julia Child Taught Me about First-Person Data

Will we all learn from Julia Child and start asking questions, listening, and responding with care and interest? As Julia proved, it’s a time-tested approach.

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