_Editorial Archives

Marketing Today: Pop Culture, TikTok, and Everything in Between

All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.

Cannes Uncensored – Day 3

A daily diary series from Cannes Lions Festival 2022

Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery

This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.

To Recession-Proof Your Brand, Keep Calm and Measure On

How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?

SEO Superheroes Need New Tools to Propel Brand Profit

The best SEO professionals can offer something special to any organization – but even superheroes need the right tools to do the best job.

Nerf Debuts First Mascot — Murph

Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.

Cannes Uncensored – Day 2

A daily diary series from Cannes Lions Festival 2022

Change the Image, Change Perceptions: Telling Asian American Stories through Visuals

More accurately, authentically, and generously representing the Asian American community can help drive cultural change.

The Death of Purpose: How Bandwagoning Is Throttling Important Progress

If we truly want to make the world a better place through marketing, sometimes the best thing a brand can do is stand to the side and allow the companies that are truly changing the world to have the spotlight they deserve.

Cannes Uncensored – Day 1

A daily diary series from Cannes Lions Festival 2022

Three Ways Industry Leaders Must Step Up to Protect Their Employees’ Basic Human Rights

Displays of solidarity are wonderful, but they mean nothing if we don’t put action behind them.

The Democratization of Audio Has Opened up a World of Advertising Possibilities for SMBs

Digital audio offers a variety of targeting options—all the way down to targeting by zip code

How To Build a Cross-Border Culture of Collaboration to Spark Multinational Growth

Having a corporate DNA that crosses borders while maintaining unwavering respect for geographic differences in business practices and regulations is the winning formula to multinational growth.

Future-Proofing Publisher Monetization Through Identity and Addressability

Publishers and advertisers alike are gearing up for a new world of addressability where interoperability is the best path forward for all parties.

Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz

Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re headed and what to expect.

Overutilization of the Spot Market is Responsible for High Programmatic Costs

Higher-value deals await publishers with inventory — and audiences — worth paying for. The question is whether they can access the technology and make the updates required to their practices to maximize that inventory’s value.

How Your Brand Can Maximize the Fast-Changing Evolution of OOH Media

Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.

Creators In Conversation: How Can Brands Create an Inclusive Experience?

Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio.

Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without

Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.

Finance Brands Embracing Influencers

Financial brands are developing new ways to engage audiences with creative and fun content.

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