_Editorial Archives

Getting Savvy on Snap: Creative Components for Successful Ad Campaigns

Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.

The Value of Contextual Targeting – Q&A with Yieldmo’s Chris Bolte

Now is the time for action. Begin testing different solutions that do not rely on identified users and develop effective strategies that can deliver performance and scale.

4 Ways to Maximize the Return on Virtual Meeting Content

Bringing attendees content they can’t look away from will not only give your attendance and engagement numbers a boost, but will turn up the fun in an otherwise mundane process.

Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation

Coca-Cola has become synonymous with the magic of Christmas and every year they find new ways to delight and engage their audiences.

Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics

Jennifer Pelino, EVP Global Media, IRI, sits down with Amazon Ads to share how her company is using audience and brand insights to help build meaningful connections between brands and their customers.

Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads

ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.

Why the Open Web Is the Yin to Retail Media Networks’ Yang

When advertisers securely share first-party data with the supply-side, retailers and publishers can segment their respective audiences for targeting on their sites.

The Future May Be Robots, and That Might Be What News Media Needs

It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.

Why Publishers Can’t Be ‘Diversity-Washing’ – Q&A with Richard Reeves, Managing Director, AOP

Richard Reeves, Managing Director, AOP discusses why it’s important to not only attract diverse talent, but also retain it, and why publishers can’t be ‘diversity-washing’.

Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.

Scaling Video Content – A Guide to Modernizing Operations to Increase ROI

To help ease the pressures on content teams, download this guide and learn how to scale your video content and become prepared to navigate today’s quick shifts.

Balance Brand and Influencer Power to Unleash Creativity in Emerging Digital Spaces

To craft your brand in these new spaces, no need to obsess over control when balance does the trick.

On the Rise – The Growing Power of Women’s Football

There is no doubt that the club level of the women’s game is still playing catch up with variations in standards affecting credibility, but this is changing.

Think Targeted Advertising Is Over? Think Again

If advertisers can look beyond the chaos of the current moment to see the opportunity that it presents, they will find new spaces to innovate, grow, and thrive even in the challenging conditions that lie ahead.

Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How

Political campaigns must use context to meet voters where they are, and at the right moment, to be most effective. And that just might mean meeting a potential voter in the metaverse.

Collaborating With Creators – the Key to TikTok Success

For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.

Why Automated Technology Should Have Adaptability Built Into Its Design

The industry’s reliance on data to create relevant campaigns has led to an explosion of automated technologies to process and analyze the available data more efficiently.

Getting Your Media Buy To Measure Up

Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.

Going Live With Twitch Content Creators

Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.

Employees Are The New Customers

It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand.

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