_Editorial Archives

Netflix and Ads Are a Win, Win

The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.

Free to Be Queer All Year… Not Just During Pride

Supporting employees and cultivating compassion for LGBTQIA+ employees beyond June By Paul LaFleur, Design Director, Hook The cosmos knew well before I did that being gay was written in the stars. Having been born on June 28th—Christopher Street Liberation Day and the anniversary of the Stonewall Riots—I am intimately aware that from the 1st of June through month’s end, agencies…

Food for Thought with GT Dave

“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.

Slow Progress Toward Cookieless Targeting Masks Growing Momentum

Industry leaders are collaborating and dedicating significant resources to addressing the pending seismic shift in data collection and its impact on programmatic advertising.

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan

No matter how much change comes our way, due to regulation, platform moves or otherwise, our respect for data driven marketing can and will live on. But, we have to look beyond the marketing plan to ensure that we are putting data analytics to the best possible use.

How Values Have the Power to Build Brand Loyalty and Connection

When brands put their values and convictions at the heart of what they do, it can help generate greater impact.

Elevating the Ad Experience Through Insights and Experimentation

Through audience insights and creative experimentation, brands can create an advertising experience that informs, delights, and entertains viewers and helps them discover the products or information they want and need.

Super Apps are Coming to the US. Will They Improve Customer Experience?

Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app.

How to Defend Your Company on the New Frontier of Payment Fraud

The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think.

Meet “The Real Mad Men of Chicago”

In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.

From Times Square Billboards to Convenience Store Digital Displays: Let Programmatic Handle the DOOH Heavy Lifting

Programmatic DOOH has a large part to play in reaching that valuation by opening up opportunities for brands to make their buying smarter and fully optimized.

10 Tips to Building Your Brand with Link in Bio on Instagram

Start leveraging the power of link in bio today, and start building brand awareness, driving traffic to your best content and attracting new followers.

The Symbiosis of Publishers and Brands Can Sustain Local News

I believe that five years from now, we will see a plethora of win-win relationships between local news outlets and brand-funded newsrooms, and we’ll all be better for it.

Why a New to Do List Can Give CMOs a Good Night’s Sleep

Armed with this neat to-do list CMOs can stop simply talking about their crucial tasks and set about tackling them.

AWAsia 2022: Multidimensional Asian Communities Inclusive Visual Storytelling

This presentation offers guidelines for visual storytelling about Asian people and culture across various aspects of their identities, passions, and lived experiences.

Meet Ollie, the Duckbassador for Duck Donuts!

How did Ollie become the mascot for a donut company? Read on to meet Ollie, learn about his origin story, and find out what it means to be part of “Quack Gives Back.”

Food for Thought with Prexa Graves

Prexa Graves, Senior Director of Marketing, Nestle USA works to connect with consumers by engaging audiences at every touchpoint. Learn how Amazon Ads can help you navigate an ecosystem of fragmented channels.

Data Clean Rooms Are Not a Magic Bullet for Retail Media — Or Anyone Else for That Matter

If we don’t start respecting consumers’ inboxes and letting them control their data, they will continue to rely on machine-generated emails like Apple Hide My Email, Firefox Relay, and more.

Intro to Web3 Part II — Framework for Objects: Decentralization, Ownership, and Liquidity

When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.

3 Steps to Unlocking the Power of Podcasters to Connect With Your Consumers

As the podcasting world becomes increasingly diverse, best practices for reaching audiences will evolve to reflect the greater number of voices being heard.

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