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Achieving Relevance in the Face of Chaos
That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.
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What are Brand Mascots Tweeting About in Summer 2022?
Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.
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The Unexpected Brands Getting Creative on TikTok
We wanted to explore the challenges facing brands today, and understand how smart marketers are overcoming them. So we got together some of the best and brightest minds in the business at Advertising Week Europe to talk through the big issues.
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5 Ways To Build Rich Customer Relationships in the Metaverse
While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so.
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4 Reasons We’re Piloting a 4-Day Workweek
With four-day workweeks steadily becoming “a thing,” we wanted to know if it’s possible and, if so, how to pull it off gracefully.
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Stop Wasting Money on Organic Visitors
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.
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How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs
The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.
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All Hail the Rise of Super Apps: And How Savvy Retail Players Can Claim a Slice of the Action
In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services.
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A Rapidly Evolving Retail Landscape is Leaving Marketers Adapting on the Fly
A Conversation with Victor Lee, President of Advantage Unified Commerce
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Media, Commerce and Marketing are One Industry – Publishers Need to Support It
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
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What Marketers Need to Know about the Metaverse
Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.
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As the Pandemic Fades, Will the Creative Consumer-Focused Marketing Approach Last?
While we hope the uncertainty and craziness of COVID-19 are in the rearview mirror at this point, we can take the lessons we learned and how we evolved as we move ahead.
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Why Resilient Product Life Cycles Deepen Consumer Loyalty
As people become more aware of the consequences of their purchasing behaviours, they’re looking to drastically reduce their carbon footprints and stick with brands that help them do it.
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Poor Localization Practices Can Not Only Impact Your Marketing Strategies, but Your Sales. Here’s What Brands Need to Know to Localize Effectively.
When launching into a new market, get on the ground, do your homework and educate yourself about that market.
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Why Customer Support Is the Key to Building a Successful Programmatic Business
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
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3 Mistakes Consumer Brands Are Making in the Metaverse
The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand.
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What Can Brands Learn About ‘Experience’ From Glastonbury
Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection.
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The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For
The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.
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Why Emotional Engagement Is the Heartbeat of Digital User Experience – and What Retailers Can Do to Enhance It
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
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80% of U.S. Small Businesses Are Confident They Could Withstand a U.S. Economic Recession
The recovery report shows small businesses continue to adapt and prioritize a variety of strategies as market challenges remain constant.
_Editorial
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