_Editorial Archives

Sustainability-Focused Marketing is Increasingly Under the Microscope

Rather than just scrambling for the latest sustainability PR hit around what they market, every marketer can decarbonize their advertising by rethinking how they market.

A Two-Step Process for Compassionate Brand Action in a Post-Roe America

It’s imperative for brands looking to make a positive, compassionate mark on the world to do so now, in the tumult of the abortion debate.

Q&A with Costanza Ghelfi, Co-Founder and COO at Ad-Machina

AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.

The Conversation: Twitter Trends 2022

We’re diving deep into what’s now, what’s next, and what we’ve got our eyes on in the future. Download the full 2022 Twitter Trends Report to keep your marketing ahead of what’s ahead.

Battle for Second Screen Eyeballs Has Been Won by Social Media

Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.

How Can Brands Cut Through in a “Saturated” Streaming Market?

Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.

DoubleVerify Global Insights Report 2022

DoubleVerify’s 2022 Global Insights Report examines media quality and performance trends from more than a trillion ads delivered across 2,100+ brands in 80 markets.

Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022.

Innovation in Automation is Vital for Agency Success

A New Wave of Solutions for the Bloat Emerging Due to Manual Measurement

Social Performance Marketing, as We Once Knew it, is Dead [An Open Letter]

Advertisers chasing their tails trying to achieve something that isn’t even possible, even if they know that’s true.

Q&A with Jay Stevens, CEO, Redmill Solutions

Advertising Week caught up with recently-appointed CEO of Redmill Solutions, Jay Stevens to discuss his new role and the needs of global brands.

Taking Consumers on a Sonic Journey with Immersive Experiences

Audio can be one of the simplest ways to engage consumers, with the biggest impact, if you understand the journey and outcome, you want consumers to leave with.

Skin Deep: How DTC Beauty and Wellness Brands Can Live up to the Promise of ADA Compliance

Fostering accessibility across the range of beauty and wellness brand experiences on the internet is a huge responsibility and will take collaboration between agencies and brands to ensure websites have met as many accessibility standards as possible.

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