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Progressive’s Flo Reunites With Old Flame Jon Hamm in “Love and Other Bundles”
The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!
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How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how do you choose the right kind of influencer to match your goals? And…
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Why Apps Are Stealing the Show From the iPhone on Its 15th Birthday
Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world.
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AWEurope 2022 Trend Report
This year’s Advertising Week Europe focused on celebrating London as the Creative Capital while cultivating an environment for thought-provoking discussions, generating new ideas and collaborating with the best of the best.
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2 Become 1: The Art of the Perfect Merger
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
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Five Guiding Principles for Marketers Entering Web3/the Metaverse
The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture.
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With AVOD on the Rise, Marketers Must Prioritize User Experience
With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment.
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Is Disney’s Developing Tech Stack a Canary in the Google Coalmine?
The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux.
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Understanding Asian American Retail Consumers
By 2024, Asian American buying power is projected to reach $1.6 trillion
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The Secret to Heightened, Scalable Personalization? Standardization
Thanks to advances in technology, engineering, and — perhaps most importantly — AI and ML capabilities, platforms and brands can individualize interfaces to meet users’ needs.
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How Brands Can Transform Their Measurement Framework to Drive Organizational Change
An effective measurement framework will give you the data to continue moving the business forward and serve your customers’ needs.
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What my Friendship with Julia Child Taught Me about First-Person Data
Will we all learn from Julia Child and start asking questions, listening, and responding with care and interest? As Julia proved, it’s a time-tested approach.
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Marketing Today: Pop Culture, TikTok, and Everything in Between
All in all, marketing to the masses is not an easy ordeal. There’s always a fine line between the audience a brand already has and banks on, and the recruitment of new audiences.
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Cannes Uncensored – Day 3
A daily diary series from Cannes Lions Festival 2022
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Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.
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To Recession-Proof Your Brand, Keep Calm and Measure On
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
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SEO Superheroes Need New Tools to Propel Brand Profit
The best SEO professionals can offer something special to any organization – but even superheroes need the right tools to do the best job.
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Nerf Debuts First Mascot — Murph
Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.
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Cannes Uncensored – Day 2
A daily diary series from Cannes Lions Festival 2022
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Change the Image, Change Perceptions: Telling Asian American Stories through Visuals
More accurately, authentically, and generously representing the Asian American community can help drive cultural change.
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