_Editorial Archives

The Phoenix Economy With Axios

Felix Salmon talks about how the business landscape has changed for good and why embracing a new, unpredictable and often volatile world can be good for business.

Brand x Community With Brandon B

Brandon B, the UK’s biggest viral content creator, shares his advice on building relationships between brands and creator communities and how it can lead to business growth…when done right!

Power-Up Your Retail Media Strategy

There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.

3 Steps for Marketers to Drive Re-Engagement With Their Webinar Videos

Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.

Design Evolution: Sour Patch Kids

Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.

How AI Can Be Used in Successful Retail Strategies

If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.

AI For Marketers With Google

Google’s Managing Director for the UK and Ireland, Debbie Weinstein, talks AI for marketers including top tips on harnessing the power of AI in your marketing activity today.

The Art of the Feeling: How Brands Can Show Authentic Emotions in a World of Used Car Salesmen

Stand up, stand out, be brave, and activate your brand so that it focuses on your values, and your value to audiences and the world.

Marketers are Still Operating in the Dark – A Q&A with Harriet Durnford-Smith, CMO, Adverity

Data phobic CMOs are afraid to test new creatives and unable to prove the value of campaigns to their board.

Upfront Season: 5 TV Advertising Trends Have Emerged

As the TV market continues to evolve, we’re only in round one. As we move forward, marketers must embrace and navigate these trends to be successful.

Have a Heart: Why Brands Need an Emotional Reboot in Troubled Times

Mike Foster, founder and strategic creative director at Straight Forward, explores how brands can take action to spark emotional connections in an era of uncertainty.

Why Achieving Experiential Personalization Relies on Transparent Data Practices

The end of third-party cookies is already underway and Apple’s App Tracking Transparency (ATT) feature is an early example of a more privacy-focused approach.

The Art of in-Feed Optimisation as Part of the Attention Revolution

With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience

The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.

The Hidden Voter Dimensions That Will Decide the 2022 Elections

The incredible set of unique circumstances informing sentiment and motivation at the individual voter level in 2022 is beyond human computing or imagination.

An Introduction to Blockchain, the Future of Web 3.0 Marketing

The next generation of internet (3.0) will very likely be built upon blockchain technologies.

Small Business Revenues are Up – But New Challenges Emerge as Businesses Continue the Pandemic Comeback

Small businesses are preparing for a new type of market. One that’s not driven by the direct impact of COVID-19 – but rather, one determined by the economic aftermath of the pandemic.

How to Adapt in a Fast-Changing Multichannel Marketing World

A Q&A With Claritas Senior Vice President Quinn Jalli

New 2022 Trends Show Priorities and Challenges Shaping Product Marketing and GTM Strategies

Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022

Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities

While it may sound like some distant, fantastic future, the metaverse already here in a big way.

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