_Editorial Archives

The Secret To How Global Brands Maximize Sales Via NFTs

By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around the world are integrating NFTs into…

A Note to Marketers Everywhere. Let’s Talk About Who Is Actually Doing the Work and Amplify Their Voices Appropriately

Far too often, a Black creative or strategist will share an idea or concept that gets remixed or watered down by their counterparts or superiors, losing all the special vision it once had.

How Being a Mother to Two Young Toddlers Helped Elevate My Career

If you want a job done best, hire anyone who cares deeply for something beyond their day-to-day profession. Try hiring a mom.

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands

Brands need to meet the growing expectations of consumers to keep them engaged.

Video Solutions for Marketers

To connect with consumers in a meaningful way, marketers must ensure their branded message is presented in fully on-screen formats to attract attention and solicit engagement.

How Can Your Digital Advertising Succeed Without Cookies?

One thing is certain: personalized advertising already provides limited knowledge of users’ interests and will soon disappear. Contextual and semantic targeting alone won’t be enough to thoroughly understand online users.

An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds

To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.

The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started

The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.

Nurturing the Next Generation of Creatives Requires Designers to Be Good Teachers, Too

For the creative industry (and advertising in particular) to better reflect society, real work must happen.

The Changing Priorities of Women

The rise of staunch individualism combined with a newfound power and freedom to say “no” means brands and businesses need to pay close attention to the wants, needs and desires of women or risk being shut out of life in the new normal.

Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”

The Energizer Bunny is back — only this time he’s hopping to a true crime case. Get your magnifying glass and looking eyes emoji ready for this one.

The Sports Media Evolution

Sports media 2.0 is very much a living and breathing concept that will continue to converge and evolve.

First-Party Data Owners Mustn’t Give Up Their Competitive Advantage for Short-Term Gains

We’re at a pivotal crossroads in the data-driven marketing world, and first-party data owners have a unique advantage when turning the corner.

Food for Thought with John Denny

Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.

Audio Advertising: All the Rage Without the Risk

Choosing your genres, using the right technology, and working with trusted partners can open exciting doors into a world where an audience is engaged, receptive and open.

How Brand-to-Brand Connections Are Transforming Partnership Marketing

Consumers want to buy from trustworthy brands that share their values. Marketers want transparency into the effectiveness of their marketing.

Reimagining the Public Conversation

Conversation is a superpower. But what if we can make it even better?

How CTV Advertising Will Continue to Disrupt the Game

A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug

How Brands Can Make the Most of Podcast Advertising

Brands are waking up to the power of podcasting to reach new customers and create more leads. The sheer quantity of frequent listeners is a major factor.

Localized Marketers Require Automation at Scale To Win

If all stakeholders can elevate the marketing process automation conversation, there is no limits to what we can accomplish.

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