_Editorial Archives

Snowed Under With Emails This Christmas?

As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail.

5 Can’t-Miss Trends to Help Retailers Maximize Sales This Holiday Season

As summer plans give way to changing weather, it’s time to start preparing for another holiday shopping season. After a pandemic year, retailers are counting on strong consumer spending to drive revenue and provide momentum into the new year.

Dark Marketing 101: What You Need to Know

Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.

Unlocking the Superpowers of CTV Advertising

Streaming TV has not only become the most popular form of TV entertainment for audiences, but it has also edged out the linear broadcast for the first time this year.

Context Shapes Content

Never before has the importance of context been clearer than over the past couple of years.

Humanising B2B and Leading with Empathy

B2B audiences are people, not robots. Do not treat them like machines.

Now Playing: Superpowered Audio

Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.

Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with Ebanana Scrooge

Did Kevin the Carrot go into retirement before the 2021 holiday season?! Say it isn’t so!

AW360 Q&A: OkayMedia’s First Female CEO Talks Championing New Wave of Media

In the following Q&A, we chat with Isha Sesay, OkayMedia CEO and former CNN journalist, to get her thoughts on the rise of female leaders in media, emerging media trends that could make an impact in 2022 and more.

Unique Data and Insights for Connecting with Year-End Jet-Setters

Given the lingering impact of the pandemic on attitudes toward travel, it’s more important than ever that marketers be able to operate with scalpel precision in targeting their ad spend.

5 Things Brands Can Learn from Neighborhood Data

A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.

Energizer’s Holiday Ad Gifts a Family Its Iconic Energizer Bunny

Energizer’s new holiday 2021 commercial starts off in familiar enough adland territory.

Research Suggest Marketers Must Evolve The Men’s Fitness Category

According to Scott Bower, Co-Founder of brand consultancy Current Forward, brands in the men’s wellness space need to do extensive research with consumers to truly understand their mindsets, motivations and emotions.

Get Creative With Email To Craft The Right Travel Messaging

The pandemic created a variety of shifts for destination marketers. Drive markets increased, while fly markets went way down, then transitioned into a bumpy recovery.

How to Keep Gen Z From Breaking Up With You

Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms.

Have You Got HER Back?

The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.

Why Tech-Enabled Healthcare is (Totally) Here to Stay

Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process.

How Venus Williams Took Her Business Game to a New Level

People know Venus Williams as a tennis champion and Olympian. However, they may not know her as an entrepreneur. As it turns out, Venus is passionate about tennis and design.

5 Lessons I Learned From Launching An Agency During Covid

In January of 2020, I launched the U.S. office of BAM Strategy, a 25-year-old independent digital agency headquartered in Montreal. It was, without question, one of the most exciting moments of my career and a milestone for which I’d spent the better part of a year prepping and planning.

Let’s Move Past Traditional Metrics and Take Risks on Intuition Again

For too long marketing professionals have been too focused on the wrong metrics, or the metrics they use can be misleading.

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