-
Building Trust and Protecting Integrity in Advertising After AI
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
-
There’s Good Money in Bad News, but Brand Safety is Blocking It
In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
-
Why Programmatic OOH Is the Unsung Hero of Omnichannel Campaigns
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
-
We Don’t Want to Live in a World With Three Boobs, Six Fingers and Zero Ideas
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
-
AI Won’t Replace Creative Talent, But It Will Expose the Lack of It
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
-
From Reach to Resonance: Building Smarter Deals in the Creator Economy
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
-
B2B Marketing’s Dirty Secret: Nobody Cares About Your Impressions
The future of B2B marketing isn’t about brand versus performance. It’s about accountability to revenue outcomes.
-
Clippy, Clooney and All Things Inbetween: How Brands can Balance Mascots & Ambassadors
With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
-
In Today’s Crowded Streaming Market, Innovative Ads Can Capture Viewer Attention
Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
-
Tuning into a More Accurate Radio Frequency for MMM
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.
-
CTV Advertisers Should Demand More from the Supply Chain
The future of programmatic video is not just more automation or more inventory. It’s smarter, more intentional media buying.
-
How Can Entry-Level Roles in Advertising Survive in the Age of AI?
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
-
3 Lessons Retail Media Can Learn From Emerging Travel Networks
The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.
-
The Marketing Executive Who Turned a Recovery Photo Into a Movement To Create “Million Mammograms”
How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy
-
How Big Box Retailers Can Power E-Commerce Growth
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
-
Managing Uncertainty: How UK Marketers Can Thrive as Economic Storm Clouds Gather
For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.
-
The Data Diet Your AI Needs to Thrive: Q&A with Lotame Chief Revenue Officer Chris Hogg
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
-
The Key to 2025’s High-Stakes Sprint for Holiday Dollars? Shoppable CTV
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
-
Gen Z Shopping Behaviors Prove that In-Store Still Matters
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
-
Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
_Editorial
LATEST POSTS
-
Stop Building Ad Products Like It’s 2019
-
Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape
-
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
-
Is AI Pushback Driving User Acquisition Away From the Platforms?
-
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak