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Beyond the Clichés: What Gen Z Really Wants From Brands
Gen Z isn’t one thing and that’s exactly the point. They can be pragmatic and idealistic, ambitious and burnt out, skeptical and deeply loyal when you earn it.
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4 Factors to Avoid Retail Marketing Tech-Stack Bottleneck in 2026
By making sure your tech stack is aligned to support and execute on their visions, marketers will be best positioned to win in 2026 and beyond.
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When It Comes to Content, the Choice Isn’t Human vs. AI. It’s Generic vs. Genuine
In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?
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Driving Out Inefficiency: Why Auto Marketing Must Evolve for Today’s Challenges
In a market pressured by tariffs, supply chain constraints, and rising consumer expectations, auto brands cannot afford inefficiency in their media strategies.
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Multimodal AI: The Future of High-Performance Ad Targeting
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
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Precision at Scale: Unlocking the Future of Customer Connection
At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data, and digital media converge.
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Beyond the Browser: Why Apps Are the Key to Surviving the “Google Zero” Era
This shift demands a new approach and those who want to stay ahead need to rethink how they reach their audiences. A surprising growth lever in this new reality? The mobile app ecosystem.
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The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand
In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media.
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Culture Can’t Be Bought—But It Can Be Partnered With
Dion Baez, VP Music Marketing at SoundCloud, sat down with artist Honey Bxby to discuss the intersection of culture and brand.
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Less A, More I: How Media Companies Win By Activating What They Already Have
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
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AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality
Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.
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How the Pillsbury Doughboy Became the Standout Brand Mascot of 2025
The Pillsbury Doughboy, one of advertising’s smallest mascots at five inches tall, repeatedly rose to new heights this year.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
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AI Gets Real: Dentsu & Canvas Worldwide’s Outcomes Playbook
In a panel presented by Chalice AI, brand leaders discuss the practical applications of AI in advertising.
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The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
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Fandom to Effectiveness: How Passion Drives Performance
Jenny Haggard, Head of Global Thought Leadership at Spotify, led a panel on the power of fandoms in the advertising and marketing realm.
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If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts
Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior.
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Creative that Lasts: Making the Most of Every Impression
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
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Empowering Small Businesses Through Smarter Advertising
Lauren Johnson, Deputy Editor of Retail Media and Commerce of Adweek, led a panel on how PayPal is working to uplift small businesses.
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ZERO DARK 4/20: The Cannabis Industry’s Covert Mission
Picture this: You’ve just landed your dream job.
