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3 Lessons Retail Media Can Learn From Emerging Travel Networks
The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.
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The Marketing Executive Who Turned a Recovery Photo Into a Movement To Create “Million Mammograms”
How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy
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How Big Box Retailers Can Power E-Commerce Growth
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
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Managing Uncertainty: How UK Marketers Can Thrive as Economic Storm Clouds Gather
For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.
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The Data Diet Your AI Needs to Thrive: Q&A with Lotame Chief Revenue Officer Chris Hogg
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
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The Key to 2025’s High-Stakes Sprint for Holiday Dollars? Shoppable CTV
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
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Gen Z Shopping Behaviors Prove that In-Store Still Matters
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
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Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
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The Hidden Cost of Being “Safe” in CTV
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
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Beyond the Name: MS NOW Marks a Bold Investment in Journalism
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
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A Pointless Prompt?
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
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Everyone’s Talking About Curation. Most Are Thinking About It the Wrong Way
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
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Does Traditional TV & Radio Advertising Still Work For Online Casinos?
Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
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From Neuralink to Merge: What Brain-Computer Interfaces Could Mean for Marketing
Whether neural data powers more relevant, empathetic campaigns or sparks a new wave of mistrust will depend on the standards we set.
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Five Ways to Win in Advertising’s Outcomes Era
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
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Why a 50+ Dating Show Should Have Brands Falling in Love
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
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Why is Colonel Sanders Missing Two Front Teeth?
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.
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A Million Little Big Ideas: The Death of Monolithic Marketing
The future belongs to brands that can maintain creative coherence while delivering contextual relevance.
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Sports Advertising Wins Are All About Teamwork
Winning a championship is never about one pass or one game; it’s about consistent teamwork across the season. The same is true for data collaboration.
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How Esports and UGC Are Reshaping the Advertising Playbook
The brands that will win the loyalty of the next generation will be the ones that show up authentically, contribute meaningfully, and become a part of the community.
