_Editorial Archives

Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race

Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.

How Advertisers Can Win the 2026 World Cup With Emotionally Intelligent Context

The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.

AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive

By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…

The Case for Doubt: What AI Can Learn from Humans

We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.

The 2026 Ad Tax Rebellion: First-Party Fees Get Thrown Overboard

Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.

The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership

As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.

Brand Governance Is the Most Boring Idea That Will Save You Millions

What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.

Interactive TVOOH: The Future of Fan Engagement

It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.

The Future of Creativity Is Neurodiverse – if We Make It Possible

The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.

Marketers Are Falling for the Very Same Tricks They Use

If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.

Founder Visibility Is the Next Competitive Advantage, And CMOs Hold the Key

The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.

Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.

Sports Will Win Big with the Retail Media Network Playbook

The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.

Consolidation in Programmatic: Are Small Advertisers Being Shut Out?

SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.

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