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How Brands Can Prevail in the Search for Omnichannel Success
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
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ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
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Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
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The Era of Curation: Key Insights for LATAM Marketers in 2025
As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.
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Empowering Indigenous Communities Through Culturally Responsive Branding
Branding has the power to bring communities together, fostering a shared vision for the future. For this to be meaningful in Indigenous communities, designers must lead with empathy, cultural humility, and a commitment to listening to the voices of Tribal Nations.
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Marketing with AI 101: What It Is, How It’s Used, and Why It Matters
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
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Retail Media 101: What It Is, How It Works, and Why It Matters
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
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Beyond the Hype: How Webex AI is Radically Transforming Customer and Employee Experiences
The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.
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From Interest to Action: How Generative AI Redefines Intent Prediction in Advertising
In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.
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Rethinking Incrementality: Why the Future of Marketing Measurement Can’t Depend on Going Dark
We must stop treating historical measurement as the endgame. True marketing effectiveness comes from the ability to simulate future outcomes, forecast returns, and guide strategy dynamically.
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The Gen Z Hunt for Community and Connection
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
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Onwards and Upwards: Grasping the Positive Evolution of Brand Investment in Esports and Gaming
Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of.
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Building on Quiet Luxury
Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.
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StarKist Reintroduces “Sorry Charlie” Catchphrase With a Twist
How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna?
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Brand Innovation at the Crossroads of Culture and Technology
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
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Spotify Advertising: Easy, Elevated, Effective
Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.
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The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It
Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.
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Retail Media: Every Little Touchpoint Helps in Building Brands
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
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Whopper Moments, Real Talk: How Burger King UK’s “Bundles of Joy” Delivery Campaign Got Raw, Brave, and Brilliant
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
