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The Death Star Eats the Death Star: Thoughts on the Omnicom/IPG News
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
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Thinking of AI as a Way To Save Money? You’ve Got it Backward
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
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Crawl, Walk, Run: How Open Web Publishers Can Stay in the Ad Revenue Race
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
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March Madness Brings Lessons for Live Sports Advertising and Logo Sponsorship: Nike, AT&T and Gatorade Win the Tournament
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
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The Other Side of AI in Marketing: Key Concerns Every Business Should Understand
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
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How Privacy by Design Builds Consumer Trust in Digital Products
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
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Cold Outreach Decline—why Traditional B2B Tactics Are Failing and How Education-Led Marketing Works Instead
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
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Five Years Since COVID Became a Household Name, and Long After It Left the Headlines, Innovators Are Still Coping With Its After Effects
How should innovators think differently in this fluid world?
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Brave Brands Thrive: How to Master Social-First Marketing
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
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How Your Brand Can Earn a Top Spot in AI-Driven Search Experiences
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
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Sustainability, Whose Responsibility Is It Anyway?
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
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The Great Data Reset: Why Retail Media Will Force Advertisers to Rethink Privacy, Not Fight It
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
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Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
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Why Small and Medium-Sized Businesses Should Be Using Retail Media Networks
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
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What Killed the Open Internet?
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
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Why FAST Deserves a Spot in Your Streaming Strategy
In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
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How Brands Can Prevail in the Search for Omnichannel Success
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
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ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
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Case Study: Kroger Precision Marketing – Proving the Power of Retail Media at Scale
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
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The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
