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How Have Live Events Partnerships Found Themselves in the Limelight?
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
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Have We Reached Peak Creator/Influencer Marketing?
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
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Redefining Creative Workflows in the Age of AI
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
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America’s Golden Era of Live Sports: Why Brands Need to Think Bigger—and Smarter
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
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Contextual Understanding Needs to be Cross-Channel
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
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Swimming Downstream: Why Disruption Isn’t for Everyone
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
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Leading with Principles in a Complex World – How Agencies Can Stand by Sustainability and DEI
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
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How Creative Brand Partnerships Are Transforming Airport and Airline Marketing
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
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No One Gets Fired for Buying Social—But Are They Wasting Their Budget?
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
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The King Slayers: How TikTok and Instagram Are Dethroning Google Search
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
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Demographics Are Dead: The Secret Weapon Marketers Aren’t Using Enough
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
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No More Dirty Data: How to Avoid Marketing Horror Stories
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
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MGID’s Nickolas Rekeda on Leading a Team in Wartime, Adapting to Market Shocks, and Seizing the AI Opportunity
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
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The Best Agencies Don’t Win Pitches, They Win Trust
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
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The Founder’s Dilemma: Marketing in the ‘New World’ of Startups and Scaleups
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
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Brands, Take A Stand
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
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How AI Transformed Advertising and What to Expect in 2025
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
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Proactive Media Buying Is the Only Way to Achieve Brand Safety
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
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A Story is Worth a Thousand Words
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
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Hotels.com Introduces World’s First-Ever Spokesbell, Bellboy
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
