_Editorial Archives

Designing with Dignity: Rethinking Ethics in the Digital Age – Part 2

When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.

Bringing Women’s Health to the Forefront: From Personal Struggles to Industry Shifts

On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.

From Curious to Committed: What Turning Casual Fans into Champions Means for Brands

By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.

Designing with Dignity: Rethinking Ethics in the Digital Age

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.

The Death of Digital Marketing and the Rebirth of Physical

AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.

Now’s Not the Time to Choose Identity Inaction

It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.

Why Last-Touch Attribution Is a Trojan Horse for the Walled Gardens

IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.

The Hidden 90%: How Brands Can Find Even Bigger Influence Outside the Social Feed

By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.

Amazon Alexa+ And What An Alexa With Ads Might Mean

The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.

Connecting the Dots: How the Unstoppable Rise in Connected TV is Impacting Upfront Trends

Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.

Maintaining Brand Identity on Cross-Cultural Projects

Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?

How Newsweek is Re-engaging Trust with Its Audience

As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.

Dear AI, Take My Job. Just Leave Me the Discontinuity

As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.

Mind the Green Gap: Why Consumer Experience Speaks Louder Than Compliance

Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.

From Community to Commerce: Why Snapchat Converts

Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.

Brand vs Performance: Why the Age-Old Battle Needs a Bit Less Drama and a Bit More Planning

Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.

The Tired Consumer Isn’t Buying Promises. They’re Buying Proof

The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.

Why AI Will Never Replace Human Creativity

Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.

The Elves Are Enchanting, Not Unhinged, in Keebler’s Hollow Tree Pop-Up

Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.

Changing the Process on CTV Ads

There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.

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