_Editorial Archives

Listen to The Trade Desk: Programmatic Is Reshaping Digital Audio Advertising

The message is clear: programmatic audio is no longer a niche channel.

Navigating the New Consumer Information Paradigm

It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?

4 Ways to Create (and Sell) a True-Crime Documentary

Whether it is Hollywood, Madison Avenue or Wall Street, it all starts with a great idea. That is what networks are looking for – something new, different and unique.

Privacy Has Changed Consumer Behaviour — Advertising Needs to Adapt, Not Debate It

Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.

How Stay-in Consumers Are Driving a New Era of CTV-First Engagement

The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.

Scroll Fatigue Is Real. ‘Tastemakers’ Return With the Cure

So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.

Cannes Lions 2025: A Pre-Festival Glimpse Into the Future of Creativity, AI, and Industry Evolution

As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.

The Real Power of Your Brand Is Its Ability to Charge a Price Premium

Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.

Use PR to Power Your Brand’s Health and Wellness Benefits

You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.

Why YouTube Could Be–but Isn’t–a $100B Dollar Media Platform, Yet

YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.

Want More From Your Media Spend? Invest in Creators – Then Measure It

Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.

Agentic AI Will Transform Media Buying—Starting From the Inside Out

The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.

Why Auto Marketers Can’t Afford to Hit the Brakes

Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.

Striking the Balance Between Automation and Control in Marketing

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science

Empowering the Creator Economy Through AI: The Ethical Imperative for 2025

Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.

When the Boom Hits: Smart Moves for Small Business Owners Navigating Sudden Growth

Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.

The Goodyear Blimp Celebrates Its 100th Birthday with Iconic Brand Mascots in Attendance

The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.

The Great Ad Spend Pullback: Insights and Survival Tactics for Marketers

The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.

How Emotional Intelligence Helps Marketers Break out of Their Bias Bubbles

Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.

What Shakespeare Can Teach Us About Data Storytelling

By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.

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