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3 “Spring Cleaning” Tips For Retailers’ Mobile Marketing Programs
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
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Traditional Marketing Funnels Just Don’t Work and Social Is the Reason Why—and Also the Solution to a Better Way Forward
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
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Industry Reacts to Google Cookie Update: Let’s Innovate Our Way Through Uncertainty
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
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LGBTQ+ Progress Comes from Agencies and Brands Knowing and Sharing their True Selves
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
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Making Playables Work for Non-Gaming Apps
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
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AI Is Replacing the Media Insights Department — And Leveling the Playing Field in Marketing
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
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Why Growth-First Will Surpass AI-First
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
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4 Questions to Ask Your Media Buying Partner Ahead of the Upfronts
Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
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How to Choose the Right Marketing Mix Modeling (MMM) Partner
Choosing the right MMM tool requires balancing cost, usability, and analytical depth. By carefully evaluating these factors, you can select an MMM partner that aligns with your business objectives and enhances marketing effectiveness through data-driven decision-making.
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Passions, Fandoms, and the Art of Engaging Gen Alpha/Z
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
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Beyond MQLs: The New Playbook for Measuring & Proving Marketing’s Impact on Revenue
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
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How Marketers Can Solve the Confidence Crisis
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
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From Relevance to Revenue: 3 Ways to Prove the Sophistication of Your Commerce Media AI
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
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The AI Revolution: Why Publishers Are More Ready Than They Think
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
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Wally, the Extreme Warheads Mascot, Is Ready To Be Blown Up
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s Wally, the iconic brand persona behind the WARHEADS candy. Only a few brand mascots have ever successfully exploded in the advertising landscape. One of the most famous was Jack from Jack in the Box who was blown away to smithereens in his own drive-thru in…
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Can Brand USA Survive Trump?
America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.
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The Value of Original Thinking
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
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Flavor as Experience: Why Taste Is the Next Big Differentiator in Experiential Marketing
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
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Optimized to Matter: The Case for Predictive ML in an Age of GenAI
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
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From Survival to Strategy: Reflections on Commerce Media Five Years on From a Global Pandemic
Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.
