_Editorial Archives

What Genuine Curation Requires

True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.

Ad Tech Can’t Seem to Shake Its One Key Problem: It’s All Hat, No Cattle

Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.

Prime Time for Outcomes and Creativity: How CTV Is Redefining Brand Impact

During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.

In-Store Digital Is Dynamic – So Why Are Some Settling for Sluggish?

For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.

Cinnamon Toast Crunch Embraces True Crime in New Campaign from The Martin Agency

PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.

Shifting Value Perceptions in Tech-Driven Storytelling

Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.

Spin Doctors: Why Brand is the Best Medicine for Healthcare Spin-Offs

The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.

Operating at the Speed of Culture: The Future of Brand Storytelling

By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to Monaco and eventually settling in Cannes in the early 1980s, the festival has since become the industry’s most prestigious celebration of marketing excellence, and the supreme…

What Marketers Can Learn from Taylor Swift’s Masterstroke

Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.

Reimagining Iconic Transit Hub Media: A Blueprint for Innovation

The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.

10 LGBTQIA+ Creators Brands Should Work with this June (and Beyond)

Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.

Global Expansion: Navigating the Complexities of New Markets

The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.

Starting Smarter With Social

Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.

Lessons on Motivation + Fulfillment after 5 Years Leading a Corporate Volunteer Organization

As you demand work of your teams, leaders: do what you can to make the work align with what they truly care about. There is the crux of work being labor and work being creative. We are both.

Cannes Lions 2025 and The Shape of Creative Bravery

We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.

Why More Data Doesn’t Always Mean Better Marketing

Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.

Foundation for Success: The Power of a Strong Reputation in Construction

It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.

AI Industry: Security Collaboration?

As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.

Advertising Week LatAm and PRODU Present the Second Edition of Latino US Day at Cannes 2025

An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!

Is the Sea of Sameness Killing Luxury?

Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.

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