_Editorial Archives

Gen AI vs. Google: How Search Methods Are Shaping the Future of eCommerce

If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.

Real > AI-Generated: Why Human Stories Still Matter in a Tech-Driven World

In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.

Why AdTech Is Broken for the Mid-Market (And How It Can Be Fixed)

We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.

The Unshakeables: Despite Widespread Economic Anxiety, the 50+ Population Remains Confident

The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.

Yes, That YouTube Ad Really Was 45 Min Long; The Rise of Long-Form YouTube Ads

Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.

Stop Marketing by Age Group. It’s Making You Irrelevant.

Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.

Why the Traditional Agency Model Has to Change

When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?

The Future of Commerce Rhymes With AI, Says Cindy Chow of Alibaba

We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.

Expanding Streaming Monetization: Affiliate Engines and Real-Time Revenue Sharing in Action

The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.

The Rise of Performance TV and the Strategic Role of Amazon’s Partnerships with Disney+ and Roku

The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.

How CeraVe Made a Style Icon Out of Sarah V, Their Goat Mascot

The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.

Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration

Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.

The AI Takeover: How Manus AI & DeepSeek Are Rewriting the Rules of Marketing

The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.

Your Product Was Just Discovered. But Not Where You Think

The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.

How to Attract (Not Chase) the Customers Who Actually Convert

Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital Let’s call out the elephant in the martech stack: We’ve become hoarders. Not of knick-knacks or Beanie Babies (though, respect), but of leads. Namely, the wrong ones. Dun & Bradstreet says that lead contact data’s accuracy erodes by 2.5% each month, which pencils out to…

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