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Agentic AI Will Transform Media Buying—Starting From the Inside Out
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
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Why Auto Marketers Can’t Afford to Hit the Brakes
Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.
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Striking the Balance Between Automation and Control in Marketing
Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science
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Empowering the Creator Economy Through AI: The Ethical Imperative for 2025
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
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When the Boom Hits: Smart Moves for Small Business Owners Navigating Sudden Growth
Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
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The Goodyear Blimp Celebrates Its 100th Birthday with Iconic Brand Mascots in Attendance
The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
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The Great Ad Spend Pullback: Insights and Survival Tactics for Marketers
The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.
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How Emotional Intelligence Helps Marketers Break out of Their Bias Bubbles
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
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What Shakespeare Can Teach Us About Data Storytelling
By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.
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Designing with Dignity: Rethinking Ethics in the Digital Age – Part 2
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
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Bringing Women’s Health to the Forefront: From Personal Struggles to Industry Shifts
On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.
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From Curious to Committed: What Turning Casual Fans into Champions Means for Brands
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.
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Designing with Dignity: Rethinking Ethics in the Digital Age
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
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The Death of Digital Marketing and the Rebirth of Physical
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
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Now’s Not the Time to Choose Identity Inaction
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
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Why Last-Touch Attribution Is a Trojan Horse for the Walled Gardens
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
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The Hidden 90%: How Brands Can Find Even Bigger Influence Outside the Social Feed
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
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Amazon Alexa+ And What An Alexa With Ads Might Mean
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
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Connecting the Dots: How the Unstoppable Rise in Connected TV is Impacting Upfront Trends
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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Maintaining Brand Identity on Cross-Cultural Projects
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
