_Editorial Archives

Eastbourne Borough FC and ReachTV Announce Exclusive Naming Rights Partnership

Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”

Prioritize Privacy, or Cling to a Model Doomed to Disappear

To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.

Large Agencies vs. Small Agencies: Which Is Better for Nurturing Young Talent?

We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.

If You’re Scrolling, You’re Olympics’ing

The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and…

Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience

Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration

Happy 80th Birthday, Smokey Bear!

Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.

“Man Plans, and Google Laughs” — Q&A With MGID’s Madi Bachar on Google’s Cookie U-Turn

Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem.

CMO Shakeup: Turning Potential Turmoil into Triumph for Your Agency

Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.

9 Risky Financial Decisions You Might Consider Making as Soon as Possible

There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.

The New Brand Advantage: B2B with a B2H Mindset

It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.

3 Data-Paved Paths to Improved Publisher Monetization

To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.

The Top Trends Influencing Brand Marketing Reach & Creator Monetization in 2024

Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.

Enhancing Media Planning With Mid-Funnel Strategies

By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.

How Nike’s Iconic Brand Can Get Back on Track

As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.

Beyond the Rings: Maximising Advertising Impact During Key Cultural Events Such as the Summer Olympics

Just like the Olympians and Paralympians, this needs time, training and precision to win gold.

Understanding What Makes Gen Z Tick Isn’t Easy, but the Rewards Are Well Worth the Effort

There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.

Your Employees Are the Secret to Creating a Successful Brand

So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.

Who Boomers Are Today – and How You Can Reach Them

Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.

How to Adapt Your Digital Marketing to Market Trends

Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.

Dole’s Bobby Banana Makes History as First Corporate Brand Mascot To Receive National Mascot Hall of Fame Display

For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.

_Editorial

Search

LATEST POSTS