_Editorial Archives

Advertising Week Feature – How Brands Can Win Big at the Paris Olympics

With the Paris 2024 Olympics underway, we have seen brands both big and small gear up to seize a unique and coveted opportunity to engage with global audiences. And there’s no surprise as to why.

How Can Marketers Stay Ahead in the GenAI-Fueled Normal?

Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.

Mastering the Virtual Aisle: 5 Tips to Turn Influencer Marketing Into Fuller Carts

When it comes to Gen Z, Millennials and Gen X, the suggestions and trends served up on social media play a big role in their spending decisions.

Broadcast and On-Demand TV Is Proving Challenging for Advertisers. Could TVOOH Be the Answer?

By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.

How Data Collaboration Will Advance Co-Branding

Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.

Can User Generated Content Teach TV a Lesson?

The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.

Strengthening Client Relations Through Employee Development in Marketing Agencies

It’s important to recognize the real harm high employee turnover is having on your client relationships. The sooner you invest in programs employees want and need, the sooner you can retain the talent your clients deserve.

Why the Women’s Sports “Moment” Is So Much More for Advertisers

Women’s sports have secured a significant place in today’s world and will continue to do so in the future. Advertisers who recognize and capitalize on this opportunity will join a dynamic and influential movement.

Five Ways HR Can Take a More Personalized Approach to Wellbeing Strategies

Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.

A New Era in Contextual: Balancing Privacy and Value

In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.

How Independent Media Agencies Can Find Their Edge

Q&A with Jason Warner, Director UK & EMEA at SBS

How Music Will Shape the 2024 Olympics

Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.

Feelings Work Better Than Facts – What We Can Learn From Politicians

A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.

Artificial? Yes. Intelligent? TBD.

The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.

Fandom Forged: How Location Based Experiences Can Build Community & Lifelong Brand Loyalty

No matter the brand experience there is one truth that will never go out of fashion. Fans seek out authentic experiences over fleeting trends. They want to feel like experiences extend and complement who they are, not fight and take away from their identity.

Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese

If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.

Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy

Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.

Attention, Emotion, and Immersion: How AR Advergames Surpass in-Game Ads in Achieving Brandformance

The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value.

Why Brands Are Reaching New Creative Heights in Digital Advertising

The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.

Is X Still the Right Platform for Your Brand? A Year After the Rebrand

Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.

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