_Editorial Archives

The State of the Enterprise B2B Buyer’s Journey

The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.

To Achieve Ad Industry Sustainability, We Must Rethink CPMs and Outcome Metrics

It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.

Deadline or no Deadline: The Future of Programmatic is ID-Free

The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.

4 Ways Small Businesses Can Successfully Advertise During Celebrations

Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.

Retaining the Personal Touch as AI Reinvents Retail

The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?

Setting Agency Guardrails: 4 Tips for Success

By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.

Going Global: The Ultimate Guide to Multi-Country Advertising

European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.

Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs

By tailoring your compensation strategies to align with the needs of today’s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.

Three ‘Must Do’ for a Sustainable CEO. Interview With Livia Firth

Can you chase profits and thrive, while having the planet benefit from your offer in terms of products and services? Can a CEO be sustainable at all?

“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”

From AWEurope 2024

The Renaissance of Brand: Combining Technology with Human Touch

Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.

Mobile Gaming is a Big Opportunity, But for Whom?

The future of brand marketing lies in immersive experiences, where sight, sound, and touch converge to create lasting impressions.

Will ‘Zero Defects’ Be the Unlikely Saviour of Creativity?

A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.

What Happens When You Let Your New Hires Ask Your CEO Anything

Overall, a no-holds-barred Q&A allows you to show your humanity while also showing your commitment to authentic leadership.

Inside the Mind of CTV Buyers: Confidence Is Key to Getting the Most From This Channel

Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.

How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season

2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.

AI Is Supercharging Personalization – but Brands Can’t Ignore Creative Standardization

While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.

It’s About Need – Why Your Agency (and Everyone In It) Will Benefit From Social Impact Work

In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.

See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good

Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?

Empowering Creative Teams: Strategies for Ownership and Accountability

Empowering your creative team with clear communication and continuous learning opportunities can enhance accountability and boost productivity at your firm.

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