_Editorial Archives

How Can Marketers Effectively Target Gen Alpha, as the Lines Between ‘Tween’ and Adult Products Continue to Blur?

brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.

The Cookie Is Dead, Long-Live the Cookie

Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable.

‘Identity-Blind’ AI Tech Is Crucial for In-Store Marketing’s Next Wave of Growth

As the industry embraces AI to support a more effective in-store experience for retailers and consumers, adopting identity-blind technology will be critical.

Navigating Stormy Waters: Building a Roadmap to Future Business Growth

A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.

If You Want to Gain the Trust of ESG-Minded Consumers, Purpose-Driven Transparency Is Key

Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.

Huge Companies, Low Profiles, and a Future Charted by AI

No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.

Not the Same Story – AGAIN!

By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.

From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability

By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.

AW360 Catches Up with VideoAmp’s Chief Commercial & Growth Officer, Pete Bradbury

Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.

The Balancing Act: Creativity, Compliance, and Branding in Label Design

The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.

Missed Connections: Why Did Brands Ignore Gen Z at Super Bowl LVII?

If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.

Are You Keeping Your Top Talent Engaged?

Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.

A Practical “How-to Guide” for Leveling the Gender Playing Field at Work

Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?

Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration

To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.

Wanted vs Needed: The Formula to Brand Resilience in a Turbulent Year

Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.

Experts Analysis, Insights and Perspectives on the IPA Bellwether Q1 Results

In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.

Is Cookieless the Next Boy Who Cried Wolf?

The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.

3 Key Reasons to Buy an Analytics Tool for Your Workforce

Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.

Mastering the Machine: AI Maturity Models for Organizations

The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.

Navigating the ‘Woke’ Generation

Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.

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