_Editorial Archives

Say Hello to HI (Human Intelligence)

Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.

Leading in a Changing World: A Vision for the Future of Leadership

Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.

Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024

As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.

Bah Humbug! Has Seasonal Marketing Become ‘Too Much’?

Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.

Cookieless Age? More Like the Contextual Renaissance

It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.

Making the Outdoors More Diverse – How Brands Can Be Part of the Solution

If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.

How Can We Ensure Generative AI Doesn’t Become Another Race to the Bottom?

Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.

Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack

Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.

New Insights from Freelancers and Companies on Effective Marketing Collaboration

By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up…

How to Elevate the Role of CMO

By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.

ReachTV Teams Up with Bill Rancic to Launch Original Business Series ‘Dollar Bill’”

Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.

The Raptor

Team: Toronto Raptors

Bridging the Gap Between Old and New in Search Advertising

Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.

The 10 Commandments of Retail

In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.

Who Is Trust E. Duck, Duck Tape’s Mascot?

Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.

Your Favorite NYC Transit Digital Assets, Now Available Programmatically

Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days.

The Future of the CMO in a Digital-First World

Taking the helm of the marketing department has never been for the faint of heart, but the opportunity to drive change and deliver growth is a unique position to be in. Not everyone in the C-suite can say as much.

3 Ways Brands Can Embrace the “Always-On” Mindset

The “always-on mindset” fosters a proactive approach to content creation, keeping brands in a perpetual state of readiness to connect with their audience.

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