_Editorial Archives

Coyote

Team: San Antonio Spurs

Health for All: How Everyone in Advertising Can Make a Difference in Health

In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases.

Slamson the Lion

Team: Sacramento Kings

Abridged Identity

Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.

How the Rise of Video Marketing Unlocks Unprecedented Growth

Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.

Blaze the Trail Cat and Douglas Fur

Team: Portland Trail Blazers

Going for Gold: Maximizing Brand Impact with In-App Ads at the 2024 Olympics

Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?

Spotify Advertising: Easy, Elevated, Effective

Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify…

How Advertising Agencies Can Enhance Communication Strategies To Cultivate Strong Client Relationships

By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building long-standing relationships with advertising clients, you must work on fostering communication styles that are strong and adaptive. This will allow you to evolve with the changing market and nurture long-lasting client relationships. It’s important to take stock of how you currently communicate as an advertising…

How Joining Forces Transforms What People Do, Not Buy To Gain Market Advantage

Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.

Go the Gorilla

Team: Phoenix Suns

How to Maximize the Value of Brand-Agency Partnerships in a Hybrid World

The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.

An Introduction to Digital Marketing for Small Business

It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.

After Vizio, is Telly next?

Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?

Franklin the Dog

Team: Philadelphia 76ers

Three Opportunities to Drive Additional Revenue for Your Retail Media Spend

The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.

Charlie the Briquette is The Habit Burger Grill’s First-Ever, Short-Lived Mascot

Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.

Why Brands Should Care How Their Agency Partners Stack a Team for Their Accounts

Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.

Coke Spiced: An Immersive Taste Experience

Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.

9 Ways AI Will Change HR and Make It More ‘Human’

AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.

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