_Editorial Archives

TikTok, TikTok… How Mainstream Media Are Playing Catchup With the TikTokification of Consumers

The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.

Athlete Fan-Owned Media Company PlayersTV Lands 30-Year Media Veteran Michele Ghee as First-Ever Chairwoman

With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.

Your Brand Has a Celebrity on Board – Handle That Endorsement With Care

You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.

Is User-Rewarded Content the New MFA? A Look into the Hidden Impact of URCs on Brands

Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.

The Cognitive Revolution: Leveraging AI To Amplify Your Brand

Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.

Why Brands Need to Offer an Omnichannel Experience in Order to Drive Retail Sales

Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.

AI in Marketing: Addressing Job Security Concerns for Candidates

With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.

Why Changing Times in Retail and Online Commerce Demand Consistency

To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.

The New Imperative for Ad Tech: Promoting Addressability

The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.

Why Marketing AI Complements Rather Than Replaces Human Ingenuity

Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.

Who’s America’s Most Beloved Insurance Mascot?

Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!

Sonic Logo, or Sonic Trash?

Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.

Stuff the Magic Dragon

Team: Orlando Magic

Unleashing a Web of Women: The Next Wave of Agency/Brand Relationships

Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.

ReachTV Expands Leadership Team with Appointment of Industry Veterans

ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth

AI and Cross-Channel Attribution: What Marketers Need to Know in a Cookieless World

The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.

Pierre T. Pelican and King Cake Baby

Team: New Orleans Pelicans

With So Many Metrics, What Really Matters for SEO Success?

While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.

The Rise and Rise of the Augmented Signature Experience

The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.

Burnie

Team: Miami Heat

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