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Turning EV Leads Into Sales: Effective Experiential Marketing Strategies for Every Stage of the Consumer Journey
Determining the right event and timing involves understanding your audience’s position in the buying cycle.
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The Business and the Brain: Three Ways Neuroscience Is Changing How Businesses Can Understand Customers Better
A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.
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Grizz
Team: Memphis Grizzlies
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In Conversation With Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences — The Enduring Power of Creative Partnerships
The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.
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Navigating B2B Buying Committees: Insights from Industry Leaders
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.
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Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
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Chuck the Condor
Team: Los Angeles Clippers
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Equal Pay Insights: Unlocking a More Equitable Future
As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.
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Boomer
Team: Indiana Pacers
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Cracking the Code on Performance Marketing for High ARPU Products
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.
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AW360 Sits Down with Locality’s President of Streaming, Keith Kazerman
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
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Hooper
Team: Detroit Pistons
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9 Counter-intuitive Trends in AI
The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.
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How Customer Research Turns Insight into Impact
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.
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The Job of Advertising in the Age of AI: Time to Thrive, Not Just Survive
Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.
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Rocky
Team: Denver Nuggets
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Buying Groups: The Missing Piece of the Lead Generation Puzzle
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.
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How AI is Used in KYC Processes
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
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MavsMan and Champ
Team: Dallas Mavericks
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Moondog and Sir CC
Team: Cleveland Cavaliers
_Editorial
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