_Editorial Archives

Understanding Consumer Behavior: How Psychology Shapes Effective Marketing Strategies

Consumers don’t just respond to marketing materials in fully conscious ways. The design and use of your content can also have a psychological impact that helps to influence behavior.

Blurred Lines: Navigating the Ethical Landscape of Digital Creation in Brand Campaigns

With so much amazing content being created every single day online, there are lots of opportunities for creativity and innovation. But this new world also poses significant ethical challenges.

2024 Should Be the Year of AI-Powered DPO

As the landscape continues to shift, DPO will give publishers the insights needed to take greater control of their advertising operations, optimise revenue and deliver better advertising experiences.

Adaptive Media Research: Blending Media Measurement and Market Research to Effectively Plan for Streaming Ads

As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.

Culture Captured: The Power of Keeping Pace with Everyday People’s Online Voices

Social media is much broader (and much more crucial to a marketing strategy) than we think. In order to capitalize, companies need to dive in and understand what makes each channel unique.

How AI is Revolutionizing Online Security in 2024

One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.

Harry the Hawk

Team: Atlanta Hawks

Why My Medical Journey, Including 9 Surgeries, Didn’t Stop My Businesswomen Prowess – Even Though it Tried

This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.

Why Businesses Must Recalibrate Their Brands in 2024 to Drive Business Growth

The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.

Charting the Path to Green Success: The Imperative to Include Media Delivery in Corporate Carbon Measurement

As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.

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