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Solving the Advertising Reach Crisis
The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.
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Balancing Art and Science Through Storytelling
Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
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Scanning to Win: Master These QR Code Strategies and Capitalize on Major Events Like the Super Bowl
Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
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Design Evolution: Pillsbury Doughboy Balloon in the Macy’s Thanksgiving Day Parade
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
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Attention Brands: Now Is the Time to Embrace Agility in Your Creative Teams
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
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What The Disney and Fortnite Deal Means For The Industry
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
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Design Evolution: Michelin Man
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
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Conoce a los ganadores de TikTok Ad Awards 2024: La nueva gran fiesta publicitaria en México. 🚀
La pasada noche del 31 de enero se vistió de emoción y nervios en los TikTok Ad Awards 2024. La plataforma de entretenimiento fue host de una velada única para honrar y aplaudir a la industria publicitaria, que ha demostrado ser maestra en la creación de relatos envolventes, breves y directos en el dinámico universo de TikTok. Te contamos los…
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Walled Gardens Aren’t Incentivized to Make Open Web Advertising Effective
Regardless of Google’s moves or those of any other walled garden in the post-cookie world, one thing is certain: the walled gardens have no motivation to support or better ads on the open web.
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Mastering Social Media Engagement in 2024: A Comprehensive Guide
The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
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Everyone Loves It Fluid: Cross-Generational Confessions About Work
Dear CEO, here is your homework. Use that innovative and hyper-flexible human capital that the post-Covid 19 world has given you, across all generations. This is your lucky strike. Don’t fight it, and just work it.
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How Advertisers can Harness the Power of AI in a Cookieless Era
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month).
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Bridging the Gap: Unveiling B2C Strategies That Can Revolutionize B2B Success
For now at least, quality, utility and value are the foundations of B2B brands that business buyers trust to support the pillars of their organisation. But they must be articulated, easily understood, and allow consumers to differentiate them from competitors.
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The Imperative Role of IP Address Analytics in Combating Piracy and Enhancing Security for the Streaming TV Industry
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
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Enabling Brand Harmony – Creating and Executing a Music Strategy
Without a sonic strategy you risk either being consistently wrong or being inconsistent with your music choices – both of which could damage your brand and marketing effectiveness.
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Be an Industry Leader, Not a Laggard: 3 Trends Shaping the 2024 Advertising Industry
In this article, we share 2024 trends that you should have on your radar to innovate, transform your audience connections, and lead the charge in molding advertising’s future.
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CTV Advertising Factors for 2024 Campaigns
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
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Profit with Purpose: Rethinking Priorities in Business for a Better World
Corporate social responsibility is a wide-encompassing term describing how a company holds itself accountable for its impact on the community — on a local, national, and sometimes even global scale.
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Why SPO Is First and Foremost About Driving Real Value in the Marketplace?
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
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SEO – It’s Everyone’s Business
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on.
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The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
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Measuring AI Visibility in the Age of Generative Search
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Retail Media Has Been Measuring the Wrong Things with Inmar Intelligence’s Leah Logan
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
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The Playbook for Building an AI-Ready Decision Layer