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  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
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Demystifying the Real Value of AI in Marketing
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Demystifying the Real Value of AI in Marketing

AI offers tremendous potential for enhancing marketing effectiveness today and in the future. Forward-leaning businesses are using AI to create more relevant customer interactions, from engaging through business messaging, to driving performance through more relevant ad creative and optimized campaign targeting. Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

The Penn District

Tags: Tech

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The Penn District

LATEST POSTS

  • Cutting Through The Noise of Fashion Week

  • Retailers Don’t Need More Traffic – They Need to Offer Consumers Relevant Experiences

  • More Than the Game: Building Brand Connections Across Sports Culture

  • DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory

  • America’s Most Unlikely Life Coach is I Can’t Believe It’s Not Butter’s New Mascot

LATEST PODCASTS

  • More Than the Game: Building Brand Connections Across Sports Culture

  • Field to Fandom: Where Storytelling Meets Performance

  • Measuring Beyond the First Sale Featuring Jerome Shimizu of ABCS Insights

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