How Jeep & Highdive Pushed Creative Boundaries Using Stock Footage and Captions
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
Meet the Makers by Think with Google explores some of the most relevant, talked about, and iconic YouTube campaigns around the world, by picking the unique brains of the teams who brought each idea to life.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
This video first appeared on the Think with Google YouTube channel
You May Also Like
Emma Witkowski, VP, Media Solutions at WildBrain
Why Gen Alpha deserves marketers’ attention now and why branded content can earn attention by becoming part of the entertainment families already love.
Live Nation Backs New Creator-Economy Company Creator Nation
Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.
The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.
