Identity Resolution: The Multibillion Dollar Industry
We are back with a brand new season of The Marketing Insider. This month, we’re diving back into the ever changing world of identity resolution. What more can we say about this topic that we haven’t already covered? A lot! Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins us for the first in our newly shortened 20-minute episodes, Identity Resolution: The Multibillion Dollar Industry.
Al talks about the continued evolution of identity graphs and how they should fit in your marketing strategy. He also gives an update on where we’re at with establishing a gold standard for this technology. Spoiler alert, there are no rules. Listeners will also hear the latest in consumer data privacy regulations. We can tell you, things have already changed in just six months’ time. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Once you finish listening, read the Claritas Beyond the Episode blog for even more conversation.
Podcast Player:
You May Also Like
Live Nation Backs New Creator-Economy Company Creator Nation
Live Nation is expanding its involvement in the creator economy, backing a new company designed to acquire, support and scale creator-management firms and adjacent businesses.
The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated — and remarkably inefficient.
The Next Generation of Media Networks Starts with Infrastructure
As more brands turn customer relationships into media businesses, AI-ready infrastructure will determine which companies can transform audience data into intelligent, measurable commerce experiences.
