Connecting with Audiences Through Mobile
The Potential of In-App Advertising in 2021
Presented with MoPub
With over 3.6 billion smartphone users across the world, it’s absolutely no surprise that the mobile app industry is thriving globally. In the US, adults average more than 3.5 hours per day in mobile apps — the vast majority of their overall mobile time, and more time than spent with TV. In- app usage is growing at a steady rate, without any signs of slowing down in the foreseeable future.
Given this growth, what do brands need to know about this fast-growing, emergent space? Advertising Week teamed up with Twitter’s MoPub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising.
In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space. You will discover statistics showing the impact of the last 12 months on mobile advertising and tips on how to make the most of in-app to meet your campaign goals in the next year.
DOWNLOAD THE FULL REPORT
You May Also Like
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
