Nicola Mendleson Holiday AMA

The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.

By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]

In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today’s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions.