Recap: Google and YouTube at Advertising Week New York

By James Sexton-Barrow, Head of Strategy and Planning at Mobsta Christmas remains one of the biggest moments in the retail calendar, but the way consumers shop for it is becoming […]

Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind the camera. Agencies are increasingly being asked to operate like studios, production companies are being invited into the creative process earlier, and creative leaders are finding that their jobs now extend far beyond deciding whether an idea is good enough to put in front of a client.

What happens when Hollywood filmmaking collides with the agency world? Rick Wayne, Executive Creative Director at Brand Imagination Group, joins Agency Alchemy to explore why the traditional agency model is struggling to keep pace with modern creativity and what might replace it.