MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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AI’s Biggest Marketing Problem Isn’t Intelligence. It’s Infrastructure
The future of marketing may be powered by AI, but it will be enabled by the systems that allow data, platforms, and agents to work together. -
Why AI Needs Better Plumbing
It’s a look at where marketing technology is heading and what that means for the people using it every day. -
The ROAS Mirage: Why CPG’s Most Trusted Metric Is Misleading Growth
By Stan Turek, General Manager, Measurement at InMarket For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. […] -
Creativity Needs Receipts: AI Is Helping Marketers Connect Bold Ideas to Measurable Business Impact.
AI improves marketers’ ability to understand, test and optimize creative performance, the industry can move toward a more complete definition of excellence: work that captures attention, builds meaning and proves how deeply it mattered. -
The Buyer Finally Owns the Scoreboard
By Spencer Potts, CEO, Precise Programmatic was built for speed. Agentic buying will be built for speed squared. The discipline the industry owes its clients is the one we have skipped […] -
The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections
The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical. -
The Next Chapter for Marketing Technology
It’s a look at where marketing technology is heading and what that means for the people using it every day. -
The Fragmentation Problem: Why Marketing’s Biggest Challenge May Also Be Its Biggest Opportunity
Whether that future becomes reality may depend less on the technology itself and more on the choices the industry makes along the way. -
Synthetic Audiences Don’t Model People. They Model How People Get Talked About Online.
Research exists to help companies understand how real people behave, not to produce cleaner-looking outputs. -
Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising
In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. -
Is the Data Integration Gap Eroding Your Martech ROI?
With full data integration, marketing leaders can also get more value from their martech stack’s real-time monitoring and learning capabilities. -
Creating Better, Not Just More: Rethinking Creative in the AI Era
Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work.
latest posts
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Brands Need to Think Like Broadcasters, Not Advertisers
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Does Your Brand Need Explaining? It Might Be an Intelligent Brand
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The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
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Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.
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Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage
