MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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The Buyer Finally Owns the Scoreboard
By Spencer Potts, CEO, Precise Programmatic was built for speed. Agentic buying will be built for speed squared. The discipline the industry owes its clients is the one we have skipped […] -
The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections
The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical. -
The Next Chapter for Marketing Technology
It’s a look at where marketing technology is heading and what that means for the people using it every day. -
The Fragmentation Problem: Why Marketing’s Biggest Challenge May Also Be Its Biggest Opportunity
Whether that future becomes reality may depend less on the technology itself and more on the choices the industry makes along the way. -
Synthetic Audiences Don’t Model People. They Model How People Get Talked About Online.
Research exists to help companies understand how real people behave, not to produce cleaner-looking outputs. -
Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising
In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. -
Is the Data Integration Gap Eroding Your Martech ROI?
With full data integration, marketing leaders can also get more value from their martech stack’s real-time monitoring and learning capabilities. -
Creating Better, Not Just More: Rethinking Creative in the AI Era
Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. -
Making the Right Moment More Valuable
In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. -
Media Isn’t Fragmenting the Way We Think. And That Changes Everything
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools. -
We Got Really Good at Showing People Ads They Don’t Watch
The industry has done something genuinely impressive within media innovation. -
From Attribution to Intention: Asking Better Questions to Drive Real Growth
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people.
latest posts
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Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
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CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
