Data-Driven Loyalty and Engagement in an AI Era: A Conversation with Wyndham
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? Join us for a conversation with Michael Shiwdin, Wyndham’s Group VP of Guest Engagement and Loyalty, as we explore practical frameworks for evaluating marketing technology, implementing data-driven strategies, and measuring what matters in the AI era.
You May Also Like
Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
It seems like everyone’s a creator now, and it’s not just because they want to be social media stars. It comes down to how today’s consumers shop.
The NFL Fan Isn’t Who It Used To Be
The definition of an NFL fan has changed, and so has the map of where fans are actually watching.
