Dstillery’s Multimodal AI: The Swiss Army Knife of Programmatic Targeting
The rise of AI is reshaping programmatic – but not all AI is created equal. Dstillery’s Chief Data Scientist, Melinda Han Williams, reveals how Multimodal AI powers next-gen targeting by learning from any data signal and activating across any tactic or channel. Learn how this breakthrough eliminates latency and fragmentation while laying the foundation for agentic AI: intelligent systems that plug into partner AI agents and power the future of automated advertising.
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