From CX to BX: Designing Branded Experiences That Resonate in the Age of AI
In an era where AI is reshaping not only how we operate but how we connect, the shift from Customer Experience (CX) to Branded Experience (BX) is more than semantics—it’s a strategic imperative. This fusion—what we call “BX”—is the defining paradigm for 2026. Join Tom Ajello, Senior Partner at Lippincott, Jill Cress, Chief Experience & Marketing Officer at H&R Block and Bethany Eppner, Head of Global Business Marketing at Fandom as they bring this transformation to life.
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