How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY. Leaders from Ryff, DECKED, and FINN Partners will explore how unskippable AI-powered ad formats are reshaping the future of brand integration. By moving beyond traditional product placement, these approaches embed brands into entertainment in ways that feel authentic, add value to the story, and create lasting brand impact.
You May Also Like
Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.
