How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY. Leaders from Ryff, DECKED, and FINN Partners will explore how unskippable AI-powered ad formats are reshaping the future of brand integration. By moving beyond traditional product placement, these approaches embed brands into entertainment in ways that feel authentic, add value to the story, and create lasting brand impact.
You May Also Like
The Privacy Payoff: What 11,000 Consumers Want Marketers to Know
At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
