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Steps Publishers Must Take to Survive in the Cookieless Era
For publishers, 2022 may be the last year of easy access to scalable audience data.
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Are You Laser-Focused on the Experience Economy? You Should Be
How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond.
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The Digital Transformation in Local-Market Advertising
While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.
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Ahead of the Big Game, It’s Time for a Mascot Roll Call
Super Bowl LVI is only a few weeks away, and we’re starting a brand mascot headcount for all the characters that might show up on Game Day. Here’s what we know so far.
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Identity Resolution: The Multibillion Dollar Industry
Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins us for the first in our newly shortened 20-minute episodes, Identity Resolution: The Multibillion Dollar Industry.
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How Programmatic Digital Out of Home is Supporting the Growth of Smart Cities Worldwide
Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates.
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The Data Divide of a First-Party Future
Now is the time for businesses to go the extra mile to show consumers that they are invested in creating reciprocal value, something that not many audiences are convinced of.
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Iterate to Liberate Your Creative
Everyone wants to run optimal advertising campaigns, but when it comes to honing performance, marketers can often question if they are using their content appropriately and efficiently.
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4 New Year Resolutions For Fashion and Retail Marketers Seeking To Kick 2022 Off Right
The good news? Retail shopping neared pre-pandemic levels this past holiday season, meaning spending is happening across the country, with 89% stating plans to spend at least as much as they did pre-pandemic.
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How Connected Marketing Helps Brands Meet Customer Experience Expectations
To meet consumers expectations now, brands need to deliver one-to-one experiences across channels that meet customers where they are in their journey. A “Connected Marketing” approach gives brands the capability to do this.
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A Reality Check for the Post-Cookie World
Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.
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M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry
Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.
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What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers.
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Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?
There’s one thing we know for sure about Super Bowl LVI. It’s going to be a Flamin’ Hot Super Bowl.
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The Era of Broad Target Segmentation Is Over
As the nation continues to diversify, brands must broaden their ideas of a target audience. They must move away from defining their consumers in traditional, broad segments like Gen Z or Gen X, and understand the diverse range of individual needs.
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Closing The Opportunity Gap: How To Give By Teaching What We Know
Whether you are a nonprofit, an individual, or a company looking for ways to give back, here are a few best practices as we collectively seek to give back and teach what we know.
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Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”
Like the tectonic plates that shift beneath our feet, the digital advertising industry is in a state of flux. The landscape as we know it is changing dramatically, driven by a series of dynamic forces that create both opportunities and risks.
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The Marketer’s Dilemma: Redefining Gen Z
Gen Z could fuel growth, but they could also limit it. The actual problem, however, is not with Gen Z, it’s with the hard and fast definitions we use to label them.
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BIMI is All Set to Become a New Industry Standard for Brands that Rely on Email
BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication.
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Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability
The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.
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