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From the Ads, to the Halftime Show and the Announcers, How Super Bowl 56 Embraced 50+ Consumers
For nearly four hours, audiences were treated to a steady parade of people age 50+ on their screens, leaving no doubt that the network and its advertisers had older consumers firmly within their sights.
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Don’t Fear The Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave
The future of television is before us. It will be connected, measured, targeted and engaged in entirely different ways than we have seen in the past half century.
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The Era of Social Commerce Has arrived – Is Your Brand Ready to Capitalise?
Is your social storefront ready to meet the expectations of a new generation of consumers? With a new era upon us, patience is not a virtue. Now is the time to get involved.
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How Adland Can Defund the Business Model of Disinformation
Tackling disinformation, and disrupting the incentives that create it, is a moral, reputational, and commercial consideration. It also feeds into a much broader narrative about responsibility within our online ecosystem.
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How to Harness the Power of Sport in Marketing Year-Round
There is a unique opportunity for marketers to connect with their customers and drive greater engagement this Winter, as sport is a topic that resonates with so many – whether you’re watching, participating, or attending events.
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Why Publishers Should Pull More Weight in the Rush for Video Ad Spend
With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars.
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McDonald’s Game Day Spot and More Brand Mascot Super Bowl Appearances
From the E*Trade baby emerging out of retirement to a rare appearance from a McDonald’s icon, here’s a look at all the characters that made Super Bowl LVI commercial appearances.
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3 Major Barriers Brands Face in Leveraging Real-Time Analytics with Third-Party Vendors
Recent research suggests 76% of customers want brands to do more to control personal data. In a world of instant personalization and constant multichannel interaction, brands need to analyze and react to this data in real-time.
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We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse
So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands?
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Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)
As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.
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Starting in CTV? Don’t Make This Common Mistake
Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly.
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What Sport Sponsorship Needs to Learn From Adtech
One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics.
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Welcome to the Era of Efficient Creative
Decisions based on insight and understanding of consumers the brand wants to connect with – consistently asking, “Will this execution work for them?” – reduces subjectivity and ultimately builds efficiency into the creative process.
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What NFTs Mean For the Global Ad Industry
Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds.
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The Symbolic Emblem for the Paris 2024 Olympic Games
The official emblem for the Paris 2024 Olympic and Paralympic Games is made up of three powerful symbols connected to sport, the Games, and France.
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Commerce, Content and the Creator Economy: What’s New in 2022 for Influencer Marketing?
In 2022, a larger number of marketers will adopt and refine their influencer marketing strategies as new capabilities allow them to realise their full potential. From social commerce to advanced measurement and distribution, emerging trends are deepening the value of influencer marketing for brands looking to drive quantifiable business outcomes.
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How To Not Fumble Your UA Opportunity After Your Super Bowl Blitz
If mobile is a big part of your endgame, you’ll need to do a little bit more to push yourself across the goal line and turn that buzz into customers that want to engage with your mobile app.
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Four Insights Into the Beijing Winter Olympics You Should Snow
Many plan to watch the Winter Olympics on live TV, but publishers should note that highlights are more important for these games than their Summer counterparts.
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TikTok Marketing Campaign Tips that Target Gen Z
TikTok is the social media platform of the moment. With over 2 billion downloads and 850 million active monthly users, TikTok is home to passionate followers who enjoy trends and content creation.
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Making the Right Decision for Marketing In House or Outsourcing for Your Business
Choosing your marketing strategy is a challenge, however, especially if you’re deciding between your in-house team or outsourcing. Both have pros and cons, and it comes down to deciding which will help you reach your goals.
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