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Why Owning Community Management Will Take Your Social Strategy to New Heights
Brands need to develop community management strategies for campaigns to continue to grow. This will help brands take on the persona and think like fans, leading them to gain a wider audience.
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The Pitfalls of “Assumption-Based” Marketing
The customer relationship is already valuable to the brand, and a thoughtfully-managed brand can provide immense value to the engaged consumer by way of continuing education, special offers and things like loyalty programs.
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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”
For the first time, the beloved Lucky Charms mascot is bringing breakfast lovers, and readers, into his magical world in a new book called “The Magic Inside.”
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Attention is the New Metric
By Caroline Hugonenc, Global VP Insights & Research, Teads There has been a long understanding that current methods to measure the effectiveness of digital marketing aren’t up to the task. For more than a decade, viewability has been the standard to measure the quality of impressions but there is consistent evidence that the focus should be on attention. The ‘attention’…
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Dstillery’s 2022 Predictions
Dstillery, a leading custom audience solutions company, gives their industry predictions for 2022.
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NFTs & Grandma Pearl
I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto.
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Analyzing the Big Game Ad Matchups
The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.
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The Coinbase QR Ad Doesn’t… Add Up
Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.
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Winter Olympics Audience Data is About Winter Sports. Until it Isn’t.
As programmatic advertisers look to identify and reach their known, and unknown, audiences, they’ll need to continually look at how to use the best data science at their disposal to find the overlaps, unexpected correlations and audience pathways.
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Why Partnerships Will Pave the Way to Data Privacy Success
How can brands continue to find safe and engaging ways to connect with consumers in this complicated environment?
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California Love: How This Year’s Super Bowl Used The Sounds Of Nostalgia To Unite Audiences
for the brands who had commercials during the broadcast, spending on average $6.5million for a 30-second slot, they want to know whose ad ‘won’ with 100 million TV watchers.
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Synthetic Media in Video Production: From Red Herring to Mainstream
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.
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How Brands Win With NFTs and Web3
NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in.
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Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want
Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy.
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Do You Want Mayo With That? Putting Purpose on the Marketing Menu
Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?
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Accessing Captive Audiences: New Data Illustrates The Power Of Gaming
Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India.
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The Future of Ad Effectiveness in a Post-Nielsen World
Emerging Social Commerce Channels Requires Innovative Measurement Tools By Jeff Bander, Head of U.S., Eye Square For nearly seven decades, the concept of measuring advertising effectiveness has been synonymous with a single name: Nielsen. However, 2021 saw a sea change for TV and video advertising. The Video Advertising Bureau (VAB), representing the interests of American television networks, appealed to the…
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In the “Cookie Apocalypse” Context Matters – Now More Than Ever
Technology can help us truly understand the context of a digital environment and pair that with dynamic and engaging ad creative in real time. And when you get that right, consumer attention naturally follows.
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2022: The Year of the Great Reset
The Great Reset will be remembered not by its initial calling card of ‘the great resignation’ but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.
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It’s Time to Be More David
Everyone bets on Goliath, it’s the sensible thing to do after all. But think about this. David has technology at his disposal and knows how to use it.
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AI Is Rewriting the Rules of Omnichannel Advertising
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Meet the New Consumer: Calculated, Skeptical, and Resilient
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If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind