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Reflections on a Year in Retail Like No Other

Much of what we have seen over the past two years in retail, is going to remain. Consumers are unlikely to simply switch their phones off and dump ecommerce.

Why AI Helps Maximize Product Lifecycle Marketing

To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.

Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup

The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.

Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead

Too many adtech companies are trying to maintain the status quo (and the arms race that goes with it) that we’ve all lived with for 15+ years.

How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

With a firm focus on acquisition, expansion and retention, and armed with fresh human-level data, you’re set up for financial marketing success in 2022.

3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started

To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.

Ad Verticals to Watch for Fresh Strategies in 2022

Here’s what brands, publishers, and technology partners can expect from major TV advertising verticals in the upcoming year.

Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions

These are only two examples of how today’s global brands have been met with a timely and difficult marketing decision – with each choosing a path that led them to either cheers or jeers on social media.

The 4 Rules of Successful B2B Marketing

By Karl Kangur, CEO, Result Compass Marketing in the world of B2B needs to take into account certain considerations that don’t apply to customer-faced marketing. For starters, you need to understand how the decision-making process works in the companies you’re pitching to. You need to be prepared for much longer conversion times and longer sales cycles. So, let’s talk about the…

QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy

An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement.

The Surprising Reason Why the Duolingo Owl is Green

Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.

What Shoppers Need From Marketers as the Pandemic Enters Year Three

The landscape is changing for shoppers. Heading into year three of the pandemic in the U.S., the Omicron wave of cases is falling about as rapidly as it began.

A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022

Regardless of the strategy you choose, be ready for change and pivot as the landscape evolves. With the right approach, you can transform your paid advertising channels and build a strong pipeline for the future.

How Brands Can Improve Content Marketing In Niche B2B Industries for 2022

Try meeting your audience where they are online, engaging through LinkedIn, and partnering with industry publications to get started.

3 Stages of Transitioning for a Cookieless Future

There are still some unknowns on the horizon when it comes to how a fully cookieless digital landscape will operate in practice, but that doesn’t mean brands and agencies are directionless.

Data-Driven Creative Strategies in a Cookieless Future

Harnessing first-party data, and ensuring it’s frequently audited will offer a trustworthy foundation to build on. Marketers who start now will have the benefits of valuable insights into their customers’ needs and preferences.

8 Ways to Take Your Small Business to the Next Level with Expert Advice

Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.

Doctors are Men and Nurses are Women

Survey findings prompted CPB London to create a stark poster campaign, ‘Imagine’, to mark International Women’s Day on March 8th.

The Connectivity Between Offline and Online Marketing

Having the ability to track both online and offline activity, and work with your partners to establish a truly omnichannel approach that is as flexible as you.

Google Topics API: The Fight for Advanced Cookieless Solutions in a Privacy Compliant Market

As cookie depreciation bears down on the industry, an influx of cookieless targeting solutions are proliferating the marketplace, with the latest solution to be released being Google’s Topics API.

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