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2022: The Golden Age of Social Commerce
While it’s tempting to declare that social commerce is the future, the truth is, social commerce is trending now, growing at a rapid rate that requires brands to not just plan for its prevalence but to dive in today.
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Gen Z vs Baby Boomers: Follow the Money
By focusing on aligning monetization models with the needs and habits of this influential age group, publishers can improve their revenue and strengthen their audience ties.
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Why You Need an Ideate to Automate Pipeline
Rather than narrowing down social strategies to match creative production capacity, then, we need ways of reducing the workload of taking campaigns out in a truly omnichannel way.
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SXSW 2022 Was All About Resilience, Change and the Pursuit of Happiness
SXSW is many things, including a cultural, sensory and experiential overload that admittedly inspires and energizes, but it’s also exhausting in scale and impact.
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What the Metaverse Means for Brands and Branding
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.
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You’re Not Doing Truly Inclusive Work. You’re Just Saying You Are
Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are.
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Unforeseen Events: There’s No Need to Fear Forced Progression
These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.
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CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
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The Tech Enabled Features Set to Drive E-Commerce Growth
Spoilt for choice, online shoppers now have a wide range of options when researching and deciding where to purchase a product.
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Data Privacy vs Personalization: How to Attain the Perfect Balance
The most up-to-date businesses are already implementing data practices that will prepare them for future changes and online privacy regulations. So, if you own a business and are not yet taking ownership of data strategy, why wait?
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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Agencies Need To Reshape The Role of the Technologist
There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.
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In a Fight for a More Diverse Web3 Landscape, Access Is a Key Battleground
We are all learning together, but if we can make sure that everyone’s voice is represented in some way, not just those that can afford it, Web3 can reach its ultimate potential.
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OTC: The Last Frontier for Design Distruption?
The world of OTC is awash with oval logos, bland brands, and garish colours. And in a category where everything looks the same, consumers can get tired of looking at it. To create intangible worth, over-the-counter products must disrupt the category and wear their values
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The Metaverse: Where Virtual and Physical Retail Fuse
Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.
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How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
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Women In Business
This episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband.
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What Marketing Can Learn from Engineering
Someone somewhere in your personal or business network is an engineer. Have a chat with them about what they’re working on. Compare notes on how they get stuff done. Ask them what they think the metaverse will be for.
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From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.
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Reflections on a Year in Retail Like No Other
Much of what we have seen over the past two years in retail, is going to remain. Consumers are unlikely to simply switch their phones off and dump ecommerce.
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