-
Reflections on SXSW 2022, Serendipity, and Resilience
A global pandemic – the Great Accelerator – has kicked off a period of exponential change that’s only just begun. Now is the time to be bold, step forward and fight to be a part of the world that is still being re-built.
-
Twitter Chat: Measurement in Our New Era with Croud
This week, Gabriela Carlos, Media Measurement Director at Croud, is on-hand to discuss how measurement works in a cookie-less world, business intelligence, and more!
-
Breakthrough in Attention: Intrinsic Time-In-View in Video Game Environments
The rise of digital advertising has not only led to an overinflation of served ads, but also created the race for the most coveted metric of all: Attention.
-
Why Clean Websites Matter and How to Achieve Them
Now’s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.
-
Print Is Dead, Long Live Print
Digital has changed the publishing industry but there is still an important place for print.
-
How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us
Brands should start to anticipate all the unexpected moments that their brand could either support or hinder their ability to connect with their audiences on shared values and goals, and ultimately deliver all their desired outcomes.
-
Sustainability Is Not a Cost, It’s an Opportunity
By Martin Johnston, Founder and Managing Director at Earth Strategies The natural world is a masterful blueprint for balance, with everything in alignment. This is as true for the solar system as it is for ecosystems and social systems. But human behaviour, business theory and infrastructure development haven’t had the benefit of millennia of evolution to find that balance. And…
-
Tech-Enabled PRIZM® Premier Retail Consumer Segments
To reach the best online retail shopper, it’s vital to know who they are, what they prioritize, what they buy, and how they buy.
-
Multichannel Measurement & Attribution Solutions
Despite the challenges that keep marketers up at night, Claritas can help solve them.
-
Yes, Black History Month Is Over… Now What?! Here’s How Marketers Can Celebrate Black Talent Year-Round for Our Collective Benefit
Embrace Black talent all year-round and I can promise you this: Your campaigns will be the better for it.
-
Advertising’s Biggest Issue: Getting More out of Prospects and Customers
By the time they reach your doorstep, a buyer’s journey is mostly over. At this point it helps to understand that journey at a company level, especially within your own website.
-
ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
-
What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It?
If TV providers want to maintain the value of their content, they must fight for the right measurement that does an adequate job of tracking how many people see the ads on their content and how those ads impact their audiences.
-
Personalized Advertising Is Under Attack – Web3 May Be the Solution
Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.
-
Optimizing the Brand Experience in Transformation: How to Market in the Metaverse Era
By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of Web3.0? Interested in some metaverse marketing tactics? In this article, you will have a deeper understanding of what the metaverse is and what it means to marketers and how marketers,…
-
Solving the Talent Crisis Requires Resetting the Client-Agency Relationship
Let’s reassert our place in the strategic and creative high ground along with our newfound dedication to DEI that gets the new generations excited about our industry.
-
Can Zooey Deschanel Pass as the Real AT&T Lily?
Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.
-
In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First
Utilising high-impact digital advertising opens the door for advertisers to capture the attention of audiences, without interrupting their browsing experience.
-
Executive Q&A: How Smart Is Championing a More Open, Independent Web, One Tool at a Time
A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer
-
Brands Navigating the Ukraine Crisis
There are many ways to approach a brand’s stance on Ukraine; companies need to make an informed and deliberate decision and to support it.
News
LATEST POSTS
-
AI Is Rewriting the Rules of Omnichannel Advertising
-
Meet the New Consumer: Calculated, Skeptical, and Resilient
-
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
-
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
-
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.