News Archives

Why the Cookiepocalypse Is Not “Tomorrow’s Problem” and How Marketers Should Prepare Now

The panic surrounding the “cookiepocalypse” reminds me of the Y2K scare when everyone thought a computer bug would break the digital systems that controlled everything from banking to air travel, nuclear energy management, and more.

The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020

As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality.

The Future of Programmatic Advertising, with David Denny, OpenX

In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.

Why All Brands Should Have a DTC Mindset When Approaching TV Ad Buying

As we’ve been forced to rethink all aspects of our industry over the past year it’s also time to rethink how we approach ad buying in the TV space. It’s time to reassess what the best process is not only for media owners but for buyers.

How Virtual Production Is Transforming Storytelling And The Creative Process

The essence of brilliant storytelling through a visual medium is the ability to transport and immerse the audience in the moment, by painting a picture of a place, people and possibilities that invoke all your senses – the art of great storytelling forms the bedrock of our creative industry.

Re-Thinking The HFSS Debate: A Call To Arms For Context

The imminent UK government ban on advertising products that are high in fat, sugar and salt (HFSS) is almost certainly well-intentioned. But it is also heavy-handed, especially given the positive impact of industry self-regulation, as well as the advanced technologies available to manage and control ad exposure.

The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem

Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.

AWEurope 2021 Trend Report

This report brings those key trends to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.

Marketers, What is the One Thing That’s Missing from Your Marketing Tech Stack?

As we begin to map out work and life post-pandemic, implementing ResTech is a vital and necessary solution for every marketer to include in a marketing strategy. Let’s explore the what, the why, and how.

The 2021 Digital Advertising Manual: Agency Edition

See how businesses are spending their marketing budgets. Find out what digital advertising channels are attracting more spend. Explore big opportunities for every client. Learn about five new tactics worth exploring this year. Get clarity on industry challenges. Advise your clients on how to react as the digital advertising industry reaches the next stage of maturity. BONUS: When you fill out the form, you’ll…

The Missing 99% – Why Are Brands Still Optimising TV Spend Using A 5-Minute Window?

Recent technological breakthroughs have enabled brands, for the first time, to understand how users interact with TV ads and identify what actions they are performing after seeing an ad.

New-Gen Data Privacy Is Designed To Put Consumers First

Peter Wallace, Managing Director EMEA at GumGum, explains why the privacy maelstrom has been hijacked by commercial ambition – with user-centricity paying the price.

The Majority of Marketers Have No Reason To Fear A Cookieless Future

Cookies have been on the wane for many years. For over a year, we’ve known that Google, the most dominant force in advertising, plans to end support for third-party cookies sometime in 2022.

Celebrating Pride the Authentic Way

With Pride Month coming to an end, we’ve seen many brands go all out to paint themselves as allies to the LGBTQ+ community.

As Hollywood Reopens, Publishers Guide The Way

Box offices are reopening and studios are shooting again, but the time Americans spent at home has likely changed media consumption forever.

All Shoppers Do Research – Even The Impulsive Ones

We’ve all learned what that feels like over the past year or so, so it should be easy enough to understand: when the situation is always evolving, we have to roll with the punches. As marketers and advertisers, that’s what ongoing shifts in shopper behavior demand of us.

Tips for Success from Working Moms in the Digital Marketing Field

As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at NetBlaze, a digital marketing SaaS company for small businesses.

5 Ways Brands Can Play A Central Role In The Fight To Save The Planet

Addressing climate change is one of the basic human needs that successful businesses of the future will find a way to address. The world needs sustainable businesses to succeed — and for that to happen, they must have the most successful brands.

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Are We Ready to Live in a Fully Virtual World?? Are you [virtually] Experienced?

Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.

The Best I’ve Ever ‘Ad with Jonathan Waecker, Chief Customer Officer, The Warehouse Group

Milk, vodka, lamb and Walmart…these aren’t a shopping list, but some of Jonathan Waecker’s favourite ad campaigns. Here the US-expat and Chief Customer Officer for New Zealand retail giant The Warehouse Group explains why these ads have stuck with him.

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