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To Fix Data Privacy Issues, the Digital Ad Industry Should Operate Like a Mall

If the ad industry wants to resolve its privacy and data-tracking issues, it should take a cue from retail.

How Brands Can Harness The Power Of Influence To Drive Sustainable Change

Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.

Self-Check Your Visual Choices To Make Sure You’re Not Overly Reliant On Gender Stereotypes

#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?

B2B Marketers Show an Appetite for Continued Digital Growth

With economic conditions and key indicators on the rise, B2B marketers are taking stock of their business to take advantage of what should be a very strong 2021.

How We Made The Transformation From Man Made Music To Made Music Studio

There is nothing like a pandemic lockdown to induce some much-needed introspection. For some, it manifested as a deeper focus on quality family time, rediscovering the outdoors, or picking up a new hobby.

It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem

The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.

A Sustainable Planet Leads to Sustainable Profit

There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.

Don’t Call It a Recovery Yet: Small Business Growth Still Lags

A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest—their recovery won’t be, either.

Watch Out Social Media: Gaming Is Coming

Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.

Great Minds At Work: Streaming

In a panel by Advertising Week, presented by Magnite, we get an inside look into the billion-dollar growth of the company Pluto, which was recently acquired by ViacomCBS, how Roku navigates viewer and brand relationships, and how CTV opens a world of opportunities for live sports advertising.

For Live Events Marketers, Now Is the Time to Position for Pent-Up Demand

Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet.

Meaner and Nicer: Reflecting on 20 Years in Communications

The title of this article, Meaner and Nicer, expresses the realities of starting and owning a business. It reflects the advancing and changing environment in which my firm was built, as well as the marketplace’s reaction to the evolution in needs, attitudes and world views that span two decades.

How German Publishers are Taking Matters Into Their Own Hands

The German market has a reputation for being a little slower to develop than other parts of the world, with a longer adoption cycle for new products/features, hesitancy to work with international players not based in Germany, and sensitivity around data privacy.

Connection, Culture And The Rise Of Online Community

Need help mastering a complicated recipe? Inspiration for up-cycling old furniture? Tips on how to homeschool while working a full-time job? Advice for re-entering the world as it slowly starts to open back up? There’s an online community for that on Reddit.

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